Content Creator

Wpp Group; Greater London; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Life Assurance

Permanent Health Insurance

BUPA

Flexible hybrid-working schedule

Well-being Programme

Employee Assistance Support

Cycle to Work Scheme

Eye Care and Glasses Vouchers

Season Ticket Loans

WPP Discounts

Job summary

VML is seeking a Content Creator to join our hybrid team in London. You will craft engaging, platform-native social content across channels, working with strategists, social teams and influencers to bring briefs to life.

You’ll shape content that resonates culturally and performs across TikTok, Instagram and evolving formats. You’ll collaborate with production, strategy and account teams to ensure on-brand, timely output, while iterating on performance insights to sharpen future campaigns.

Qualifications

• Experience creating social-first content for brands or agencies.
• Strong understanding of TikTok, Instagram, and short-form video culture.
• Ability to turn ideas into visually engaging, platform-native content.
• Strong creative instincts with attention to detail and storytelling.
• Comfortable working in a fast-paced, collaborative environment.

Responsibilities

• Create engaging, platform-native content across social channels including short-form video, static posts, story formats, and emerging content types.
• Collaborate with social, strategy, and influencer teams to develop content ideas that align with campaign objectives and brand tone.
• Translate briefs into compelling, scroll-stopping content concepts.
• Understand platform nuances to optimize content for each environment, especially TikTok and Instagram.
• Review content performance and apply insights to improve future output.

Skills

Social storytelling

Platform-native content

TikTok & Instagram culture

Video editing

Collaboration

Tools

Video editing software

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Content Creator

Company: VML

Working Model: Hybrid working

Location: Sea Containers office, London, SE1

What you'll be doing:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices: Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role: Content Creator

We're looking for a Content Creator to join our growing social and influencer team at VML. This role is for someone who lives and breathes social storytelling, understands how content behaves across platforms, and can turn ideas into engaging, native content that connects with audiences.

You’ll work closely with strategists, social teams, and influencer specialists to develop, create, and deliver content that feels culturally relevant and platform‑first. From short‑form video to social‑first storytelling formats, you’ll play a key role in shaping how brands show up in people’s feeds.

This role sits within an exciting and fast‑growing team that brings together social strategists, influencer specialists, content creators, social media managers, and data‑led thinkers. Together, you’ll help shape standout work for some of the world’s most recognisable brands.

You’ll be given the opportunity to work across a range of projects where creativity, speed, and cultural awareness matter just as much as craft.

Content Creation & Production:

Create engaging, platform‑native content across social channels including short‑form video, static posts, story formats, and emerging content types. Bring ideas to life from concept through to execution, ensuring content feels authentic and tailored to each platform.

Creative Ideation:

Collaborate with social, strategy, and influencer teams to develop content ideas that align with campaign objectives and brand tone. Translate briefs into compelling, scroll‑stopping content concepts.

Social‑First Storytelling:

Understand how content behaves differently across platforms and create work that is optimised for each environment, particularly TikTok, Instagram, and emerging social platforms.

Trend Awareness:

Stay close to cultural moments, platform updates, and content trends, proactively bringing ideas into the team that keep work fresh, relevant, and culturally connected.

Collaboration:

Work closely with internal teams including strategy, influencer, production, and account management to ensure content aligns with wider campaign and brand objectives.

Content Delivery:

Support the end‑to‑end production process, from planning and shooting through to editing and publishing, ensuring content is delivered on time and to a high creative standard.

Feedback & Optimisation:

Review content performance and use insights to refine and improve future output, contributing to a culture of continuous creative improvement.

What we're looking for:

• Experience creating social‑first content for brands, agencies, or digital platforms
• Strong understanding of TikTok, Instagram, and short‑form video culture
• Ability to turn ideas into visually engaging, platform‑native content
• Strong creative instincts with an eye for detail and storytelling
• Comfortable working in a fast‑paced, collaborative environment
• Awareness of social trends, creators, and digital culture
• Basic production and editing skills (video editing, content tools, etc.)
• Strong communication and ability to respond to creative feedback
• A collaborative mindset and enthusiasm for working across disciplines
• Passion for content that feels culturally relevant and native to social platforms

We’d love to hear from you if this sounds like the right next step.

What's in it for you?

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid‑working schedule
• Enhanced family friendly policies
• Well‑being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long‑term career development plan and access to our learning and development activities and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at [e-mail] to request an alternate accommodation. Please note that only requests for an employment application accommodation

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.