Social Commerce Strategist

SAMY; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Global mobility

Mentorship

Parental support

Performance-based rewards

Unlimited holidays

MediCash health coverage

Job summary

SAMY, a London-based agency, seeks a Commercial Lead for the TikTok Shop to drive GMV growth in line with brand strategy. You’ll own shop strategy, product pages, pricing, promotions, campaigns and performance, reporting to the Social Commerce Director and collaborating with ecommerce and marketing teams.

Responsibilities include defining the shop roadmap, optimizing assortments and pages, planning promotions, guiding paid media and creators, and delivering dashboards and monthly insights to

Qualifications

• Experience owning commerce or social-commerce growth initiatives.
• Hands-on TikTok Shop experience (UK) with GMV growth results.
• Ability to manage pricing, promotions and product content.
• Strong analytical, forecasting and dashboard skills.
• Client-facing with cross-functional collaboration experience.

Responsibilities

• Define TikTok Shop strategy, roadmap and KPI framework with leadership.
• Set rules for creator selection, commissions and payments.
• Own day-to-day shop performance across GMV, conversion and AOV.
• Recommend assortments, bundles and optimized PDPs.
• Plan promotions, campaigns and paid media alignment.
• Guide creators and affiliates on formats and products to scale.
• Run live dashboards and monthly insights for growth decisions.
• Build strong relationships with TikTok Shop UK teams.

Skills

GMV growth

TikTok Shop

Commercial acumen

Analytical skills

Stakeholder mgmt

Tools

FastMoss

Unbox

Reacher

Job description

About SAMY

We weren't built to follow, we were built to lead.

Based in Old Street, London, SAMY is a dynamic agency that harnesses data and technology to create best-in-class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we're a fun bunch with a diverse range of thoughts, ideas, and approaches.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.

We don't play it safe. We build what's next.
Instagram | TikTok | Culture page

Role Mission

You're the commercial lead for the client's TikTok Shop, accountable for growing GMV profitably in line with brand strategy. You’ll report to the Social Commerce Director and work closely with the client’s e-commerce and marketing teams.
You own the shop strategy (assortment, product pages, pricing, promotions, campaigns, commission and performance) and use data to steer the creator and content strategy.
You set the direction of the shop, read the data and decide where the next pound of GMV comes from.

Key responsibilities

• TikTok Shop strategy and launch: Build the TikTok Shop strategy, roadmap and KPI framework with the Social Commerce Director, and get the shop launch-ready with the client's teams (catalogue, setup, tracking and shop health).

• Operating model: Set the rules for creator selection, commission and payments, hero-product content and paid amplification.

• TikTok Shop Daily operation: Own day-to-day shop performance across GMV, conversion, AOV, traffic and stock, turning what's selling into fast price, offer, listing or content fixes.

• TikTok Shop Assortment and product pages: Recommend the right product mix (hero SKUs, core range, bundles, exclusives) and optimise product pages for search and conversion.

• Promotions and campaigns: Plan the promotional calendar and quarterly campaigns around TikTok Shop sale moments, linking products, offers, creators and paid media while protecting margin and brand positioning.

• Paid and creator direction: Set paid media priorities with the Paid Media Specialist, and use data to guide the Creator & Affiliate Manager on which creators, formats and products to scale or replace.

• Performance and insight: Run live dashboards, monthly insight reports, QBRs and a test-and-learn roadmap that shows where the next growth comes from.

• Platform partnership: Build strong relationships with TikTok Shop UK's category and account teams to unlock support, traffic and campaign slots.

Skills & experience

• Commerce experience: experience in e-commerce trading, marketplace management or social commerce, including hands-on in TikTok Shop (ideally UK), with real GMV growth you can talk through, including what didn't work.

• TikTok Shop expertise: Confident across Seller Center, listings, the affiliate centre, promotions, campaign registration, GMV Max, Spark Ads and shop health, plus tools like FastMoss, Unbox or Reacher, and a clear grasp of how creator commission, sampling and content volume drive sales.

• Commercial and analytical: Experience owning assortment, PDPs, pricing and promotions against sales and margin targets, and comfortable with GMV, conversion, AOV, ROAS, forecasting, spreadsheets and dashboards.

• Brand sense: You know when a promotion or piece of content would hurt a premium brand, and can find the version that sells without doing that.

• Stakeholder and delivery skills: Client-facing with both e-commerce and marketing teams, writing short, decision-ready recommendations, and organised enough to run a launch, promotional calendar and weekly reporting at once.

Benefits

• Work your way - Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.

• Time that matters - Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.

• Grow with us - Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.

• Be part of the journey - Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

• Your well-being first - Enjoy peace of mind with unlimited holidays to recharge, and health coverage through MediCash.

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
Be Kind - because respect, trust, and honest feedback make great teams stronger.
Go Beyond - because good is never enough when excellence is the standard.
Craft Together - because the best ideas don't happen in silos.
Enjoy the Journey - because growth lives outside the comfort zone.
Own It - because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

Instagram | TikTok | Culture page