Content Manager/Director

SAMY UK; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Global mobility opportunities

Transparency in compensation & growth

Job summary

SAMY UK is seeking a Content Director to lead the content vision and strategy for brands across social platforms. You will shape cultural insights into impactful ecosystems, guiding creators and multidisciplinary teams to deliver distinctive content aligned with brand and business objectives.

You'll oversee creative direction, maintain quality, and collaborate with clients, creators and internal teams. This role sits at the intersection of culture, AI, technology and creativity, driving the

Qualifications

• Proven experience leading multidisciplinary teams on major brand campaigns.
• Track record in developing social-first content strategies.
• Strong understanding of TikTok, Reels and emerging formats.
• Ability to translate cultural insights into strategic content plans.

Responsibilities

• Lead overall content strategy and creative direction across platforms like TikTok, Reels, Instagram.
• Translate objectives and trends into innovative content concepts and formats.
• Oversee content development from ideation to delivery, ensuring quality and consistency.
• Inspire and manage content creators, designers and editors across teams.
• Develop content frameworks and best practices for multi-market consistency.
• Identify trends and creator formats to keep brands ahead of the curve.
• Collaborate with Account, Strategy, Influencer and Creative teams on campaigns.
• Present strategies to clients to secure alignment and confidence.
• Monitor performance and use insights to improve outputs.

Skills

Content leadership

Social-first campaigns

TikTok/Instagram expertise

Client facing

Budgeting & P&L

English fluency

Job description

About SAMY

We weren't built to follow, we were built to lead.

About SAMY

We weren't built to follow, we were built to lead.

SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture,and build real connections at the speed the world moves.

Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what’s next.

We don't play it safe. We build what's next.

Link instagram, tiktok, cultura.

Role Mission

As a Content Director, you’ll lead the content vision and strategy for brands, turning cultural insights, trends and creative ideas into impactful content ecosystems across social platforms.

You’ll oversee the creative direction and quality of content, working closely with clients, creators and multidisciplinary teams to ensure content is relevant, distinctive and aligned with both brand and business objectives.

New project coming!

Join the team behind one of the world's most iconic beauty portfolios

and help define how global brands win in today's creator economy.

Beauty is one of the fastest-moving and most influential industries in the world. Trends are born overnight, creators shape consumer behaviour, and communities decide what products become tomorrow's icons. Working on this account means having a front-row seat to everything happening across social, culture, creators and innovation.

At SAMY, you'll help global beauty brands stay ahead of what's next. You'll turn cultural shifts into strategy, identify the creators driving conversations, and build advocacy programmes that connect brands with millions of people in authentic ways.

You’ll work at the intersection of social, culture, AI, technology and creativity, where every day brings new trends, new platforms and new opportunities to shape the future of beauty marketing.

If you're passionate about creators, obsessed with culture and excited by the idea of working on one of the most prestigious global beauty accounts in the industry, we'd love to meet you.

Key Responsibilities

• Lead the overall content strategy and creative direction across TikTok, Reels, Instagram and other relevant platforms.
• Translate brand objectives, cultural insights and social trends into innovative content concepts and formats.
• Oversee the development of content from ideation and production through to final delivery, ensuring consistency and quality.
• Lead and inspire content creators, designers, editors, creators and other multidisciplinary teams.
• Develop content frameworks, guidelines and best practices to ensure consistency across markets and platforms.
• Identify emerging trends, creator formats and cultural opportunities to keep brands relevant and ahead of the curve.
• Collaborate with Account, Strategy, Influencer and Creative teams to develop integrated social-first campaigns.
• Present creative and content strategies to clients, building confidence and securing alignment.
• Monitor content performance and use insights to continuously improve creative output and impact.

Skills & Experience

• Proven experience leading multidisciplinary teams and complex campaigns for major brands.
• Experience leading content strategy and creative direction in social-first/digital environments.
• Strong understanding of TikTok, Reels, Shorts and emerging platforms, including formats and best practices.
• Ability to translate cultural insights, trends and brand objectives into innovative content concepts and strategies.
• Proven experience leading multidisciplinary creative/content teams and overseeing production from ideation to delivery.
• Strong client-facing, strategic and presentation skills, with a focus on performance, content optimisation and emerging trends/AI.
• Strong financial and analytical skills, including budgeting and P&L management.
• Fluent English required; other languages a plus.

Benefits

• Work your way – Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
• Time that matters – Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
• Grow with us – Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
• Be part of the journey – – Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder?

Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We’re not looking for people who think the same, we’re looking for people who want to grow with us.

Here’s What It Actually Looks Like To Belong Here

Be Kind — because respect, trust, and honest feedback make great teams stronger.

Go Beyond — because good is never enough when excellence is the standard.

Craft Together — because the best ideas don't happen in silos.

Enjoy the Journey — because growth lives outside the comfort zone.

Own It — because real impact starts with accountability.

If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it’s what makes us stronger.

With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we’ll make sure you have what you need to do your best work.