Creator & Affiliate Manager

SAMY; City Of London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Work your way

Time that matters

Grow with us

Be part of the journey

Your well-being first

Job summary

SAMY is seeking a Creator Partnerships Lead to drive the creator engine for our TikTok Shop clients. You identify, sign, brief and grow the creators who build the brand and drive its sales.

You’ll source and recruit creators at volume, manage campaigns end-to-end, and coordinate briefs, approvals and posting schedules while ensuring brand integrity and compliance. Hybrid work in London with global mobility options.

Qualifications

• Experience leading end-to-end creator campaigns for brands or agencies.
• Ability to recruit creators at volume and track response metrics.
• Strong English communication for outreach and briefs.

Responsibilities

• Creator sourcing: Find and vet creators fitting each brand.
• Recruitment: Run creator outreach at volume and maintain a healthy pipeline.
• Advocacy partnerships: Manage creator partnerships end-to-end, including negotiation and reporting.
• Briefing and approvals: Create briefs, review content against brand guidelines, manage approvals.
• TikTok Shop affiliate programme: Run TikTok Shop Open/Targeted plans and content flow.
• Affiliate segment management: Re-engage inactive creators and amplify top sellers.
• Community and compliance: Build long-term creator relationships and ensure compliance.
• Tracking and playbooks: Keep trackers, report GMV, support creator commerce playbooks.

Skills

Creator marketing

Creator outreach

Creative judgement

TikTok Shop affiliates

English proficiency

Job description

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.

Instagram | TikTok | Culture page

Role Mission

You are the creator engine behind our TikTok Shop clients. You find, sign, brief and grow the creators who build the brand and drive its sales.

Key responsibilities

• Creator sourcing: Find and vet creators who fit each brand, based on the audience fit and objectives using TikTok Shop tools (like Unbox) and SAMY's Maia.
• Recruitment: Run creator outreach at volume, keep a healthy pipeline, and build the outdoor brand’s launch affiliate cohort.
• Advocacy partnerships: Manage creator partnerships across hybrid/flat fee models and manage the campaigns end-to-end, including negotiation, contracts, briefing, reporting and performance tracking.
• Briefing and approvals: Create creator briefs, review content against brand guidelines, and manage approvals and posting schedules.
• TikTok Shop affiliate programme: Run TikTok shop Open and Targeted plans, manage samples through to published content, and send monthly brief refreshes.
• Affiliate segment management and performance optimisation: Re-engage or replace inactive creators, and reward and amplify top sellers with the Creative and Paid Media teams.
• Community and compliance: Build long-term creator relationships, run community moments, and ensure ASA, CMA and TikTok Shop compliance.
• Tracking and playbooks: Keep trackers accurate, report weekly on creator activity and GMV, and help build SAMY’s creator commerce playbooks.

Skills & experience

• Proven experience in creator marketing, experienced running creator campaigns end-to-end with literacy on sales-driven creator campaigns, at an agency or a brand.
• Experience running creator outreach at volume and keeping track of reply and conversion rates.
• Good creative judgement. You can spot a creator who fits a premium brand and write a brief that gets natural, on-brand content.
• Hands-on TikTok Shop affiliates and affiliate creator experience is a plus, for example recruiting affiliates (not limited to TikTok Shop), running sample requests or managing TikTok Shop Open and Targeted plans
• Great verbal and written proficiency in English for outreach, briefs, reports and client comms.

Benefits

• Work your way - Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
• Time that matters - Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
• Grow with us - Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
• Be part of the journey - Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.
• Your well-being first - Enjoy peace of mind with unlimited holidays to recharge, and health coverage through MediCash.

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We're not looking for people who think the same, we're looking for people who want to grow with us.

Be Kind - because respect, trust, and honest feedback make great teams stronger.

Go Beyond - because good is never enough when excellence is the standard.

Craft Together - because the best ideas don't happen in silos.

Enjoy the Journey - because growth lives outside the comfort zone.

Own It - because real impact starts with accountability.

If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it's what makes us stronger.

With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

Instagram | TikTok | Culture page