Social Campaign & Influencer Manager

TUI Cruises GmbH; Luton; On-site; GBP 52,000 - 73,000; Full time

Benefits offered by this job

Personal benefits

Flexible working

Learning Hub access

Global projects

Community initiatives

Job summary

TUI Cruises GmbH in the United Kingdom is seeking a Social Campaign & Influencer Manager to steer our social media presence, collaborate with creators, and craft campaigns that convert scrollers into travelers.

The role leads end-to-end campaign planning across Meta, TikTok and YouTube, ensures brand safety, manages creator partnerships, and coordinates overseas activations while aligning with PR, Marketing and onboard teams.

Qualifications

• Proven experience navigating social media campaigns across Meta, TikTok and YouTube.
• Strong influencer marketing and paid media knowledge.
• Analytical skills to measure campaign performance and optimize results.
• Experience managing talent, resources and international projects.
• Creative vision for content ideation and storytelling.

Responsibilities

• Develop and execute social media campaigns across key platforms.
• Lead end-to-end social campaign planning for always-on and burst activity.
• Own creator marketing from selection to measurement and advocacy.
• Translate broader marketing activities into integrated social campaigns.
• Safeguard brand safety and manage governance, rights and usage.
• Coordinate overseas activations with PR, Marketing and onboard teams.

Skills

Social media

Influencer marketing

Paid media

Campaign management

Analytics

Creativity

Job description

Join us as a Social Campaign & Influencer Manager and help us create waves across the digital ocean. You'll be steering our social media presence, working with creators who inspire wanderlust, and crafting campaigns that turn scrollers into sailors.

Applications for this role will close on 17 September. The successful candidate will work on a hybrid basis, spending one day a week in our Luton office.

ABOUT OUR OFFER

• Personal benefits:Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working:Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape:Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network:We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community:Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll develop and execute social media campaigns across key platforms, managing influencer activity and paid social investment to deliver agreed brand, engagement and commercial targets.
• Leading end-to-end social campaign planning and delivery across always-on and burst activity, you'll support campaign objectives while maintaining clear governance, disclosure and brand safety across paid, earned and creator content.
• You'll own creator marketing delivery from selection through to measurement, supporting credible advocacy around ships, itineraries and onboard experiences while ensuring all activity meets brand and regulatory standards.
• Translating wider marketing, PR and content activity into integrated social campaigns, you'll work closely with the Social Editor and Content team to deliver on-time, on-brand assets that maximise campaign impact.
• You'll safeguard brand safety and compliance across creators, partners and campaigns, maintainingrobustapproval processes, rights and usage tracking, and clear documentation.
• Coordinating overseas activations including influencer trips, you'll work closely with PR, Marketing and onboard teams to maximise content output and manage costs effectively.

ABOUT YOU

• You'll bring proven experience navigating social media campaigns across Meta, TikTok, and YouTube.
• Yoursolidknowledge of influencer marketing and paid media strategies will help you thrive in this role.
• You're equipped with analytical skills to measure campaign performance and optimise results.
• Managing talent, resources, and international projects comes naturally to you.
• Your creative vision for content ideation and storytelling will help us make waves in the digital space.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.