Organic Social Manager

TUI Cruises GmbH; Luton; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Generous travel benefits

Health & well-being support

Learning Hub access

Dynamic working environment

Job summary

Marella Cruises is seeking an Organic Social Manager to lead our organic social strategy across owned channels, crafting engaging content and fostering vibrant communities.

Based in the UK on a hybrid basis, you will spend two days a week in our Luton office, shaping our brand story and ensuring content is accurate, on-brand, and timely. You will collaborate across teams to monitor performance and drive thoughtful, crisis-ready social responses.

Qualifications

• Proven expertise in organic social strategy and community management across multiple platforms.
• Creative eye for social-first content and storytelling that resonates.
• Excellent analytical skills to interpret data and deliver actionable insights.

Responsibilities

• Set the course for organic social strategy and drive engagement across owned channels.
• Conceptualise and brief scroll-stopping social-first content and manage approvals.
• Build and nurture thriving social communities and support Customer Care.
• Utilise social listening to inform content planning and protect brand reputation.
• Refine crisis response processes to safeguard brand trust.
• Analyse metrics and turn data into actionable recommendations.

Skills

Organic social strategy

Community management

Storytelling

Analytics

Crisis communications

Stakeholder collaboration

Leadership

Job description

Join us as Organic Social Manager and take the helm of Marella Cruises' social media presence, where you'll craft engaging content, build vibrant communities, and steer our brand story across the digital seas.

Applications for this role will close on 17 September. The successful candidate will work on a hybrid basis, spending two days a week in our Luton office.

ABOUT OUR OFFER

• Personal benefits:Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working:Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape:Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network:We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community:Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You’ll set the course for our organic social strategy, defining best practices and driving engagement across owned channels whilst ensuring content is accurate, legal, and on‑brand.
• Conceptualise, brief, and plan scroll-stopping social‑first content that sparks conversation and tells our story, managing our social media platform to ensure smooth approvals and administration.
• Build and nurture thriving social communities, driving positive sentiment and supporting our Customer Contact Centre to deliver exceptional experiences.
• Tune into the conversations that matter, using social listening insights to inform content planning, identify passion points, and protect our reputation.
• Be the steady hand in stormy seas by implementing and refining our crisis response processes to safeguard brand trust.
• You’ll analyse and interpret social metrics, turning data into actionable recommendations that keep us ahead of the curve and exploring emerging platforms to keep our presence fresh and relevant.

ABOUT YOU

• You bring proven expertise in organic social strategy and community management across multiple platforms.
• A creative eye for social‑first content and a passion for storytelling that resonates are essential to your approach.
• Excellent analytical skillsenable you to interpret data and deliver actionable insights thatdriveperformance.
• Experience with social listening tools and crisis communications will help you navigate the digital landscape with confidence.
• Yourabilityto build relationships across the business – from PR to Customer Service – means you'll thrive in our fast‑paced environment.
• Leadershipexperience is important as you'll guide and develop our Social Media Specialist, allocating work and providing growth opportunities.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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