Organic Social Manager

TUI Group; Luton; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Discretionary bonus

Travel benefits

Health & wellbeing support

Flexible working

Job summary

Marella Cruises in the UK is seeking an Organic Social Manager to lead the brand’s social presence across platforms. You’ll craft engaging content, build communities, and steer our story with data-driven insights.

The role is hybrid, with two days per week in our Luton office, and involves collaboration with PR and Customer Service to deliver exceptional social experiences while safeguarding brand trust.

Qualifications

• Proven expertise in organic social strategy across multiple platforms.
• Creative eye for social-first content and storytelling that resonates.
• Excellent analytical skills to derive actionable insights from data.
• Experience with social listening and crisis communications.
• Ability to collaborate across PR, Customer Service and other teams.

Responsibilities

• Set the course for our organic social strategy and drive engagement.
• Conceptualise, brief, and plan scroll-stopping social content.
• Build thriving communities and support the Customer Contact Centre.
• Monitor conversations with social listening insights and protect reputation.
• Implement crisis response processes to safeguard brand trust.
• Analyse metrics and adapt content plans; explore emerging platforms.

Skills

Organic social strategy

Community management

Data interpretation

Crisis communications

Leadership

Tools

Social listening tools

Job description

Join us as Organic Social Manager and take the helm of Marella Cruises' social media presence, where you'll craft engaging content, build vibrant communities, and steer our brand story across the digital seas.

Applications for this role will close on 17 September. The successful candidate will work on a hybrid basis, spending two days a week in our Luton office.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll set the course for our organic social strategy, defining best practices and driving engagement across owned channels whilst ensuring content is accurate, legal, and on‑brand.
• Conceptualise, brief, and plan scroll-stopping social-first content that sparks conversation and tells our story, managing our social media platform to ensure smooth approvals and administration.
• Build and nurture thriving social communities, driving positive sentiment and supporting our Customer Contact Centre to deliver exceptional experiences.
• Tune into the conversations that matter, using social listening insights to inform content planning, identify passion points, and protect our reputation.
• Be the steady hand in stormy seas by implementing and refining our crisis response processes to safeguard brand trust.
• You'll analyse and interpret social metrics, turning data into actionable recommendations that keep us ahead of the curve and exploring emerging platforms to keep our presence fresh and relevant.

ABOUT YOU

• You bring proven expertise in organic social strategy and community management across multiple platforms.
• A creative eye for social-first content and a passion for storytelling that resonates are essential to your approach.
• Excellent analytical skills enable you to interpret data and deliver actionable insights that drive performance.
• Experience with social listening tools and crisis communications will help you navigate the digital landscape with confidence.
• Your ability to build relationships across the business - from PR to Customer Service - means you'll thrive in our fast-paced environment.
• Leadership experience is important as you'll guide and develop our Social Media Specialist, allocating work and providing growth opportunities.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.