Global Social Campaign & Influencer Lead

TUI Group; Luton; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Discretionary bonus

Travel benefits

Health & wellbeing support

Flexible working

Learning Hub access

Global projects

Charity initiatives

Job summary

TUI Group is seeking a Social Campaign & Influencer Manager to lead our social media strategy, collaborate with creators and drive campaigns across platforms in a dynamic, travel-focused environment.

The role involves managing creator partnerships, paid social investment and cross-functional collaboration with marketing, PR and content teams. You will work in a hybrid setup, spending one day per week in our Luton office.

Qualifications

• Experience navigatING social media campaigns across major platforms.
• Strong influencer marketing and paid media knowledge.
• Analytical skills to measure and optimise campaign performance.
• Ability to manage talent, resources and international projects.
• Creative vision for content ideation and storytelling.

Responsibilities

• Develop and execute social media campaigns across key platforms.
• Manage influencer activity and paid social investment to hit brand and commercial targets.
• Own end-to-end campaign planning and governance across paid, earned and creator content.
• Translate broader marketing and PR activity into integrated social campaigns with timely assets.
• Ensure brand safety, disclosures, and rights tracking for creators and partners.

Skills

Social media campaigns

Influencer marketing

Paid media strategies

Campaign analytics

Talent management

International project management

Job description

TUI Group is seeking a Social Campaign & Influencer Manager to lead our social media strategy, collaborate with creators and drive campaigns across platforms in a dynamic, travel-focused environment.

The role involves managing creator partnerships, paid social investment and cross-functional collaboration with marketing, PR and content teams. You will work in a hybrid setup, spending one day per week in our Luton office.