EdTech SLT Marketing Lead

Twinkl Educational Publishing; Sheffield; On-site; GBP 28,800 - 35,200; Full time

Job summary

Twinkl Educational Publishing in the UK is seeking an SLT Segment Manager to shape how school leaders interact with Twinkl. You’ll drive the end-to-end marketing strategy for the Senior Leadership Team audience and connect school leaders with resources they need.

Join a fast-paced EdTech leader and build a community of headteachers and trust leaders through value-first engagement and thought leadership, collaborating with Sales, Product and Creative teams.

Qualifications

• 5+ years in marketing, ideally B2C and B2B in Education or EdTech.
• Storytelling skills to craft narratives for senior education audiences.
• Data-informed approach to optimize performance while maintaining creativity.
• Proactive ownership of projects and ability to drive change.
• Experience collaborating with Sales, Product and Creative teams.

Responsibilities

• Own the end-to-end marketing strategy for the SLT audience, from insights to campaigns.
• Develop bold, insight-led campaigns that position Twinkl as a trusted partner for senior education leaders.
• Build a vibrant network of headteachers and trust leaders through value-first engagement and thought leadership.
• Collaborate with Sales, Product, and Creative to deliver integrated solutions for school leaders.
• Experiment with new channels and emerging tech, including AI, to drive scalable growth.

Skills

Marketing strategy

Storytelling

Data-driven

Growth mindset

Cross-functional collaboration

Job description

Twinkl Educational Publishing in the UK is seeking an SLT Segment Manager to shape how school leaders interact with Twinkl. You’ll drive the end-to-end marketing strategy for the Senior Leadership Team audience and connect school leaders with resources they need.

Join a fast-paced EdTech leader and build a community of headteachers and trust leaders through value-first engagement and thought leadership, collaborating with Sales, Product and Creative teams.