Shopping Centre Digital Marketing Leader — Growth & Campaigns

Savills Company; Leicester; On-site; GBP 30,000 - 40,000; Full time

Job summary

Highcross seeks a Digital Marketing Manager to lead the digital strategy and grow the shopping centre’s online presence across all platforms. You will collaborate with the Head of Marketing to deliver compelling campaigns that drive footfall, retailer sales and market share in line with the business plan.

You will manage digital partners, create engaging content, and measure performance against KPIs, while deputising for the Head of Marketing as required.

Qualifications

• Marketing experience across the full mix (centre/shopping/leisure).
• Demonstrable creative skills in InDesign/Adobe for asset creation (static/moving content).
• Experience with influencer liaison and briefing.
• CMS experience.
• E-commerce communications experience.
• Experience in reporting and evaluation.
• Budget management experience.
• Understanding of multiple digital channels.
• Experience planning and executing targeted digital ad campaigns (META advantageous).
• Commercial awareness and proactive collaboration with stakeholders.
• Strong negotiation and communication skills.

Responsibilities

• Lead delivery of annual marketing strategy and tactical plan.
• Drive digital marketing to engage visitors via website, emails, SEO and social media.
• Manage digital partners, agencies, and marketing tools.
• Plan and execute integrated digital campaigns with the team and monitor ROI/KPIs.
• Ensure the centre website is user-friendly and up-to-date; enable event ticketing.
• Develop content calendars; create engaging content across digital channels.
• Analyse customer journeys across touchpoints and report performance.

Skills

Marketing strategy

InDesign/Adobe

Influencer liaison

CMS

E-comms

Reporting & evaluation

Budget management

Digital channels

Targeted digital ads

Commercial awareness

Stakeholder management

Negotiation skills

Collaboration

Tools

InDesign/Adobe

Job description

Highcross seeks a Digital Marketing Manager to lead the digital strategy and grow the shopping centre’s online presence across all platforms. You will collaborate with the Head of Marketing to deliver compelling campaigns that drive footfall, retailer sales and market share in line with the business plan.

You will manage digital partners, create engaging content, and measure performance against KPIs, while deputising for the Head of Marketing as required.