Digital Marketing Manager - Centre Growth & Campaigns

Highcross Leicester; Leicester; Hybrid; GBP 40,000 - 52,000; Full time

Job summary

Highcross Leicester is seeking a Digital Marketing Manager to deliver the digital marketing strategy and grow the centre’s social media presence across all platforms.

Supporting the Head of Marketing to deliver compelling campaigns that drive brand metrics, footfall, retailer sales and market share, while collaborating with the wider team to ensure campaigns are integrated and timely. The role deputises for the Head of Marketing and may include on‑call duties.

Qualifications

• Marketing experience across the full mix in sectors like shopping centres, retailers, events or leisure.
• Creative skills in InDesign/Adobe for asset creation (static and moving content).
• Experience with influencer liaison and briefing.
• Experience in reporting and evaluation of campaigns.
• Understanding of different digital channels.
• Experience with targeted digital ad campaigns (META preferable).
• Collaborative, proactive attitude.
• Strong, confident stakeholder management.

Responsibilities

• Lead delivery of the annual marketing strategy and tactical plan.
• Lead the centre’s digital marketing strategy to engage visitors using the website, emails, SEO and social media.
• Oversee digital partners and agencies, including data hosts and marketing tools.
• Drive integrated digital campaigns from concept to execution; monitor performance and optimise.
• Ensure the centre website is user-friendly and up-to-date; support ticket/event booking content.
• Plan website enhancements with agencies as needed.
• Develop and manage the content calendar across platforms; craft engaging copy, photos and videos.
• Measure and report performance against goals (ROI and KPIs).
• Deputise for the Head of Marketing; participate in duty management and on-call duties.
• Support reactive media and crisis management; contribute to centre communications.
• Collaborate with team and leadership to explore new opportunities.

Skills

Marketing experience

Creative copywriting

Influencer liaison

Reporting and evaluation

Digital channel understanding

Targeted digital ads (META)

Collaborative attitude

Stakeholder management

Tools

InDesign/Adobe

Job description

Highcross Leicester is seeking a Digital Marketing Manager to deliver the digital marketing strategy and grow the centre’s social media presence across all platforms.

Supporting the Head of Marketing to deliver compelling campaigns that drive brand metrics, footfall, retailer sales and market share, while collaborating with the wider team to ensure campaigns are integrated and timely. The role deputises for the Head of Marketing and may include on‑call duties.