Shoppers Activation & Retail Growth Manager

Zest Food Jobs; Cambridgeshire and Peterborough; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Zest Food Jobs is seeking a commercially minded Customer & Shopper Marketing Manager to translate brand strategy into customer plans that boost visibility, conversion and sustainable growth. You will work with Sales, Marketing and Category to shape customer strategies, strengthen retailer partnerships and ensure marketing investment delivers measurable commercial returns.

Key responsibilities include developing annual strategies, leveraging insights to identify growth, and leading omni-channel

Qualifications

• 5+ years FMCG experience in Customer, Shopper or Trade Marketing.
• Strong understanding of UK Grocery and major retailers.
• Proven experience developing customer and channel strategies across in-store, retailer media and digital activation.
• Strong commercial acumen, including budget management, investment prioritisation and ROI measurement.
• Confident using data and insight to identify opportunities and influence decisions.
• Excellent communication, stakeholder management and influencing skills.
• Food and drink experience and exposure to wider channels would be advantageous.

Responsibilities

• Develop annual customer and shopper marketing strategies, translating brand objectives into effective activation plans.
• Use shopper, consumer, category and retailer insights to identify growth opportunities and prioritise investment.
• Lead activation across Grocery, Convenience, Wholesale, Foodservice, Out-of-Home and International channels.
• Oversee retailer media, in-store, online and digital campaigns, including POS, sampling and experiential activity.
• Build strong retailer, media and agency relationships, developing compelling customer propositions.
• Manage marketing budgets, define KPIs, measure ROI and continually optimise performance.
• Collaborate cross-functionally to ensure activity is commercially aligned, operationally achievable and executed to a high standard.
• Develop best-practice ways of working, strengthening the link between brand strategy and customer execution.

Skills

FMCG experience

Customer/Shopper Marketing

UK Grocery knowledge

Budget & ROI focus

Job description

Zest Food Jobs is seeking a commercially minded Customer & Shopper Marketing Manager to translate brand strategy into customer plans that boost visibility, conversion and sustainable growth. You will work with Sales, Marketing and Category to shape customer strategies, strengthen retailer partnerships and ensure marketing investment delivers measurable commercial returns.

Key responsibilities include developing annual strategies, leveraging insights to identify growth, and leading omni-channel