Shopper Marketing Executive

Pursuit Resources Group; Greater London; Remote; GBP 32,000 - 35,000; Full time

Benefits offered by this job

Holidays 25 days

Long service leave

Pension 4% contribution

Life cover 3x salary

Maternity pay SMP

Health plan (BUPA)

Free lunch daily

Drinks included

Social events

Annual flu shots

Job summary

Pursuit Resources Group is seeking a proactive Shopper Marketing Executive for a home-based role with weekly travel to South Essex. You will develop shopper marketing activity across channels and support online campaigns.

The role requires 1–2 years in shopper marketing or ecommerce, a degree, strong analytics, excellent communication, and a full driving licence. Salary is £32,000–£35,000 per year with a £1,000 bonus, Monday to Friday.

Qualifications

• 2 years' experience in shopper marketing or ecommerce marketing (ideally).
• Degree-level qualification or equivalent.
• Strong analytical skills with data-driven insights.
• Experience briefing shopper campaigns to creative agencies.
• Excellent communication with internal and external stakeholders.
• Highly organised with ability to juggle multiple projects.
• Proactive and action-oriented with initiative.
• Full, valid driving licence required.

Responsibilities

• Develop and implement shopper marketing activity across all channels.
• Understand shopper path to purchase in-store and online to influence conversions.
• Deliver online and mobile optimisation, content uploads and dashboards.
• Analyse campaigns to derive insights for future planning.
• Share campaign performance with Account Managers.
• Build relationships with retailer media contacts and calendars.
• Identify and deliver cross-category collaborations.
• Collaborate with agencies and suppliers on briefs and content.
• Track industry activity and bring external learnings to the business.
• Produce monthly shopper marketing and ecommerce reports.
• Develop and manage an always-on media plan for a strategic online retailer.

Skills

Analytical skills

Communication

Organised

Initiative

Education

Degree-level qualification

Job description

About our client

Location: Home-based with travel to South Essex once a week. You must be a car driver with access to your own vehicle due to the location of our client.
Salary: £32,000 to £35,000 p.a
Bonus: Up to £1,000 per year, based on team performance.
Hours: Monday to Friday, full-time, permanent
Driver: Full valid driving license and access to your own vehicle.
Experience Required: Min. 1-2 years within Shopper Marketing / E-commerce / FMCG / retail marketing in a similar role

The role, Shopper Marketing Executive:

Implement the shopper marketing strategy across bricks-and-mortar and online retail, covering the Multiples, Convenience, Discounter, ROI and Online channels. You'll also have the chance to lead in-store and online campaigns with retailers and help grow the business's shopper and e-commerce capability. This is a fast-paced and varied role that would suit someone proactive and creative, who enjoys turning insight into action.

• Develop and implement shopper marketing activity across all channels, in line with the category vision, brand strategy and retailer objectives
• Understand the shopper's path to purchase, both in-store and online, to influence and convert shoppers at the key touchpoints
• Deliver best-in-class online and mobile optimisation, including retailer platform guidelines, content uploads (Brandbank / self-serve) and tracking dashboards
• Analyse shopper and online campaigns to draw out insights and learnings for future planning
• Share campaign performance with Account Managers to strengthen customer relationships
• Build strong relationships with retailer media contacts and secure activity around key calendar events and retailer initiatives
• Identify and deliver cross-category collaborations
• Work closely with agencies and third-party suppliers on briefs, ideation, creative and content, and hold them accountable for results
• Track industry and competitor activity, and build an external network to bring new learnings into the business
• Produce monthly shopper marketing and e-commerce activity reports
• Develop, manage and deliver an always-on media plan for a strategic online retailer

About you:

• Ideally 2 years' experience in a similar shopper marketing or e-commerce marketing role
• Degree-level qualification or equivalent
• Strong analytical skills, with the ability to draw clear conclusions and insights from data
• Experience briefing shopper marketing campaigns to creative agencies
• Excellent communication skills and confidence working with a wide range of internal and external stakeholders
• Highly organised and driven, able to juggle multiple projects and a varied workload
• Proactive and action-oriented, using your initiative
• A full, valid driving licence is required

Company Benefits:

• - Holidays: 25 days (increasing to 28 days with service).
• - Additional Leave: Up to 10 extra days for long service milestones.
• - Pension: Group personal pension with 4% company contribution.
• - Life Cover: 3 x salary paid to your nominated beneficiary.
• - Maternity Pay: Occupational maternity pay plus SMP.
• - Accident Cover: Disability compensation payment.
• - Health & Wellbeing: BUPA & BUPA cash plan (individual or family).
• - Recognition: Employee Star Award.
• - Lunches & Drinks: Free lunch every day (valued at £700) + free drinks.
• - Social: Heavily subsidised sports & social events + annual company BBQ.
• - Annual Flu Vaccination: Provided for all employees.