Shopper Activation Manager – UK Retail (Flexible WFH)

Vinarchy; Weybridge; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Wine allowance

Flexible working (up to 2 days WFH)

Central London office

Learning library access

Health insurance discounts

Job summary

Vinarchy, established in 2025 after a merger, is a global wine company redefining wine. The Customer Activation Manager will support the European Marketing team, developing and reviewing trade marketing plans for UK Grocery Channel customers.

You will build retailer activations, work with brand, category, and sales teams, manage budgets, and liaise with agencies to create POS materials. This role offers exposure across teams and occasional travel.

Qualifications

• Experience in a marketing or sales role in FMCG environments.
• Commercial acumen with awareness of monthly, quarterly, annual targets.
• Ability to prioritise and manage a large workload.

Responsibilities

• Provide day-to-day Customer Marketing support for the channel.
• Own the planning process between regional brand, category development and sales.
• Update key documents supporting planning, execution and review of activity.
• Develop and implement tailored retailer activations using shopper insights.
• Collaborate with retail media networks to brief shopper marketing activities.
• Coordinate with agencies to create artwork briefs and POS materials.
• Support activation plans to increase brand presence in UK retail.
• Create sell-in presentations and materials for customer meetings.
• Assist with artwork/toolkit development with agencies for activation consistency.
• Support launch of NPD to drive incremental volume and margins.
• Assist with budget management, POs, and invoices.
• Attend customer meetings when applicable.
• Engage with key customers to deepen relationships across markets.
• Participate in project work as directed by leadership.

Skills

Marketing in FMCG

UK Grocery retailers

Retail media networks

Cross-functional teamwork

Verbal & written communication

IT & digital skills

Tools

Microsoft Office

PowerPoint

Excel

Job description

Vinarchy, established in 2025 after a merger, is a global wine company redefining wine. The Customer Activation Manager will support the European Marketing team, developing and reviewing trade marketing plans for UK Grocery Channel customers.

You will build retailer activations, work with brand, category, and sales teams, manage budgets, and liaise with agencies to create POS materials. This role offers exposure across teams and occasional travel.