Customer Marketing Manager

Vinarchy; Weybridge; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Annual wine allowance

Flexible working (Up to 2 days WFH)

Fast Friday finishes

Central London office access

Learning library & health perks

Job summary

Vinarchy seeks a Customer Marketing Manager to support UK Grocery marketing strategies by developing and implementing activation plans, and by providing materials and support on key brands. You will act as the conduit between commercial teams and customers, driving shopper-focused activations.

You will influence stakeholders, manage projects, and drive improvements across the Omnichannel/Customer Marketing function, with opportunities to lead initiatives and collaborate cross-functionally.

Qualifications

• 3+ years in FMCG Trade Marketing or Customer Marketing.
• Strong ability to develop and review retailer activation plans.
• Proactive, adaptable and able to manage multiple stakeholders.

Responsibilities

• Provide day-to-day marketing support for customers (internal & external).
• Bring brand plans to life through development and implementation of retailer activation.
• Own planning between regional brand, category development and sales for the sector.
• Understand drivers of performance and lead course corrections when needed.
• Use shopper insights to plan and evaluate shopper marketing activities.
• Update key documents that support planning, execution and review.
• Collaborate with Retail Media Networks for strategic activation and in-store campaigns.
• Coordinate with marketing agencies to create artwork briefs and POS materials.
• Champion NPD launch plans for UK grocery with fast starts.
• Own sell-in presentations and other materials for customer meetings.
• Manage A&P investment with YOY increases through review processes.
• Attend customer meetings as applicable and build cross-functional relationships.
• Lead projects as determined by Head of Omnichannel and support others.

Skills

Stakeholder Mgmt

Retail Activation

Campaign Planning

UK Grocery Knowledge

Communication Skills

Project Mgmt

Tools

Microsoft PowerPoint

Job description

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

As the Customer Marketing Manager, you will play a crucial role in supporting our marketing strategy through the development, implementation & review of best in class activation, across UK Grocery.

On a day-to-day basis, you will act as the marketing conduit between our commercial teams and our customers, crafting activation plans, providing information, materials and support on key brands.

In this role, there will be the opportunity to become a strong influencer and to drive key stakeholder management, across the organisation for your plans. You will set high expectations for yourself and ensure a continuous improvement mindset, which benefits not only your channel, but the wider Omnichannel/Customer Marketing function.

Your Responsibilities

• Provide day-to-day marketing support for your customers (internal & external).
• Bring our brand plans to life through the development and implementation of retailer activation.
• Owning the planning process between regional brand, category development and sales, for the sector.
• Understand the business and the drivers and levers of performance; take the lead in course correction when necessary
• Use shopper insights to effectively plan and evaluate shopper marketing activities.
• Updating key documents that support the planning, execution and review of Trade Marketing activity.
• Liaise with Retail Media Networks for strategic planning and execution of activation and in store campaigns.
• Liaise with relevant marketing agencies to create artwork briefs and develop point-of-sale materials, as well as developing customer/channel/market specific activation.
• Champion NPD launch plans that provide a fast start in UK grocery.
• Own the sell-in presentations & other materials required for customer meetings.
• Managing and optimising A&P investment across the sector to drive results, with accountability for delivering YOY increases in A&P effectiveness through a rigorous review process
• Attending customer meetings, when applicable.
• Working cross-functionally, to build strong relationships with both internal & external stakeholders.
• Project work - specific responsibilities as determined by the Head of Omnichannel. As a Customer Marketing Manager, you will be expected to lead projects, as well as providing support on others.

Your Knowledge and Skills

• Be proactive, self-motivated, flexible and adaptable.
• Strong communication skills, written & verbal.
• Ability to build effective working relationships.
• Strong Stakeholder Management.
• The ability to work effectively and maintain resilience in a fast-paced challenging environment.
• Able to influence, persuade and negotiate to achieve positive outcomes.
• BTL activation development, implementation & review.
• Excellent presenting skills & proficiency in Microsoft PowerPoint.
• Analytical ability and decision making.

Essential Qualifications

• 3+ years' business experience, preferably in FMCG. In depth understanding, knowledge and practical experience in Trade Marketing with UK Grocery Mults and Retail Media Networks eg. Tesco Media, Nectar 360, LS11 etc..

Physical and Other Requirements

• Business travel may be required from time to time
• Occasional out of hours work may be required

Why Join Us?

Vinarchy is a home for passionatepeople to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

You will also have access to:

• Annual wine allowance and access to unique wine specials
• Flexible working (Up to 2 days working from home)
• Start your weekend early with our Fast Friday finishes!
• Modern office located in Central London
• Go Beyond Day - make a difference in your local community
• Access to an extensive online learning library
• Private Health Insurance Discounts & Annual Flu Vaccination Program
• Employee Assistance Program & Various exclusive employee discounts