Shopper Marketing Manager

Sofina Foods Europe; Leeds; On-site; GBP 55,000 - 85,000; Full time

Job summary

Sofina Foods Europe is seeking a Shopper Marketing Manager to shape how shoppers interact with our UK brands. You will partner with Brand, Category and Commercial teams to deliver insight-led activation plans across grocery and convenience channels, including retail media, in-store campaigns, digital activation and e-commerce.

You’ll own retailer activation plans, strengthen customer partnerships and drive category growth in a fast-paced FMCG environment, leading multi-channel campaigns and

Qualifications

• Experience in Shopper/Customer/Trade Marketing within FMCG.
• Proven ability to develop and deliver multi-channel shopper activation campaigns.
• Strong knowledge of UK grocery and convenience retail channels.
• Experience using shopper/market insights tools (Nielsen, Kantar) and translating insights into activations.

Responsibilities

• Develop annual shopper marketing plans aligned to brand strategies and retailer priorities.
• Identify opportunities from shopper, retailer and market insights to drive conversion and category growth.
• Build relationships with retailer marketing teams to support joint initiatives.
• Deliver customer-specific campaigns across retail media, digital channels, POS and in-store activity.
• Coordinate agency partners to create impactful shopper campaigns and materials.
• Support optimisation of retailer e-commerce platforms, including product content and search visibility.
• Oversee campaign implementation, artwork approvals and production timelines.
• Monitor trends to identify emerging opportunities and measure ROI.

Skills

Shopper Marketing

Customer Marketing

Trade Marketing

UK grocery channels

Multi-channel campaigns

Nielsen / Kantar

Education

Degree in Marketing or Business

CIM qualification or in progress

Tools

Nielsen

Kantar

Job description

Bring brands to life where it matters most, with shoppers

Role Overview

Join Sofina Foods as a Shopper Marketing Manager and help shape how shoppers engage with some of the UK's best-known food brands.

Working closely with Brand, Category and Commercial teams, you'll develop and deliver insight-led activation plans that drive visibility, engagement and sales across major grocery and convenience retailers. From retail media and in-store campaigns to digital activation and e-commerce optimisation, you'll play a key role in connecting brands with shoppers throughout their path to purchase.

This is an exciting opportunity for an experienced Shopper Marketing, Customer Marketing or Trade Marketing professional looking to take ownership of retailer activation plans, strengthen customer partnerships and influence category growth within a fast-paced FMCG environment.

Key Duties

• Develop annual shopper marketing plans aligned to brand strategies, retailer priorities and joint business plans.
• Use shopper, retailer and market insights to identify opportunities that drive conversion and category growth.
• Build strong relationships with retailer marketing teams to support joint initiatives and activation opportunities.
• Deliver customer-specific campaigns across retail media, digital channels, POS and in-store activity.
• Manage agency partners to create impactful shopper campaigns and marketing materials.
• Support optimisation of retailer e-commerce platforms, including product content and search visibility.
• Oversee campaign implementation, artwork approvals and production timelines.
• Monitor competitor, retailer and shopper trends to identify emerging opportunities.
• Measure campaign performance and return on investment using retailer and market data.
• Support commercial and category teams with presentations, range reviews and customer sell-in materials.
• Ensure all activity complies with retailer requirements and relevant legislation.
• Manage shopper marketing budgets and support forecasting and reporting activities.

Ideal Candidate

• Experienced in Shopper Marketing, Customer Marketing or Trade Marketing within an FMCG environment.
• Knowledgeable about UK grocery and convenience retail channels.
• Skilled in developing and delivering multi-channel shopper activation campaigns.
• Comfortable working with shopper and market insight tools such as Nielsen or Kantar.
• Commercially aware, with experience evaluating campaign performance and ROI.
• Highly organised, with strong project management skills and the ability to manage multiple priorities.
• Confident briefing, reviewing and delivering creative and point-of-sale materials.
• An effective communicator with strong stakeholder management skills.
• Collaborative in your approach and experienced working cross-functionally and with agency partners.
• Curious, proactive and detail focused.
• Degree qualified in Marketing, Business or a related discipline, or able to demonstrate equivalent experience.
• CIM qualified or working towards a qualification, although this is not essential.

Why Join Us?

This is an opportunity to make a visible impact within a growing international food business, working on recognised brands and partnering with some of the UK's leading retailers. You'll have the chance to influence how shoppers interact with our products, shape activation strategies and contribute directly to commercial growth.

With strong cross-functional collaboration, exposure to major customers and the freedom to bring new ideas to life, you'll be part of a team that values innovation, development and continuous improvement.

Ready to create shopper campaigns that drive engagement, growth and lasting customer impact? We'd love to hear from you

About Sofina

Sofina Foods is more than just a food company. It’s a place where you can grow your career, learn new skills, and make a positive impact.

With a wide range of meat and seafood products that delight consumers worldwide, Sofina Foods is always looking for talented and passionate people to join its team of over 13,000 employees across 40 sites in Canada and Europe.

At Sofina Foods, you will be part of a culture that values innovation, quality, sustainability, and customer satisfaction. You will work with diverse and delicious products that are sourced responsibly and sustainably from over 50 different protein sources from 5 continents.

Our vision is to be the most successful food company in the world. If you are looking for a rewarding and exciting career in the food sector, Sofina Foods is the place for you.

Equal Opportunities

Sofina Foods is proud to be an equal opportunities employer. We’re committed to building a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from people of all backgrounds and experiences – regardless of age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation