Service Designer

ALFA AI GmbH; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

ALFA AI GmbH in London seeks a Service Designer to shape essential UK public sector digital programmes. You will own end-to-end service design across complex policy constraints, working with researchers, UX, and technical teams in a hybrid setting (3 days in office).

Required: substantial experience in public sector design, knowledge of GDS standards, and strong facilitation skills to influence at senior levels. UK Security Clearance eligibility is expected.

Qualifications

• Substantial commercial experience leading end-to-end service design initiatives within Agile, multidisciplinary digital environments.
• Experience delivering in UK central government or wider public sector digital transformation programmes.
• Thorough knowledge of Government Digital Service (GDS) principles and Service Standard.
• Expertise in service blueprints and end-to-end user journey maps.
• Strong workshop facilitation and senior stakeholder advisory capabilities; able to influence direction.

Responsibilities

• Take end-to-end design ownership across critical public sector programmes and translate policy and user research into service systems.
• Plan and drive discovery initiatives to map problem spaces, identify pain points, and define parameters.
• Design and facilitate co-design sessions, journey-mapping workshops, and alignment activities with delivery squads and public sector teams.
• Produce service design artefacts (blueprints, journey maps, ecosystem analyses) to pinpoint friction and drive interventions.
• Guide services through Discovery, Alpha, Beta, and Live phases and ensure smooth digital lifecycle delivery.
• Act as strategic advisor to senior government stakeholders and drive consensus on key design decisions.

Skills

End-to-end service design

Govt/public sector delivery

Workshop facilitation

Stakeholder advisory

GDS principles knowledge

Job description

Transforming the way citizens interact with government starts with designing public services that simply work.

RMG, a specialist technology recruiting agency, is looking for a Service Designer to shape essential public sector digital programmes across UK central government. Based in London on a full-time, permanent hybrid setup, you will act as a pivotal design consultant, bridging user needs, complex policies, and modern digital delivery. Working closely alongside user researchers, UX practitioners, and technical teams, you will champion user-centred design from problem definition through to release—ensuring vital services are accessible, coherent, and effective for both civil servants and the public. Please note that visa sponsorship is not available for this position.

Key Responsibilities

• Take end-to-end design ownership across critical public sector programmes, translating multifaceted policy constraints and user research into intuitive, holistic service systems.
• Plan and drive discovery initiatives to map out problem spaces, evaluate user pain points, and define core technical and organisational parameters.
• Design and facilitate collaborative co-design sessions, journey-mapping workshops, and alignment activities with multidisciplinary delivery squads and public sector teams.
• Produce high-quality service design artefacts, such as service blueprints, user journey maps, and ecosystem analyses, to pinpoint friction and shape impactful design interventions.
• Guide public services seamlessly through the full digital lifecycle, supporting delivery teams through Discovery, Alpha, Beta, and Live phases.
• Act as a key strategic advisor to senior government stakeholders, articulating design rationale with clarity and driving consensus on critical decisions.

Required Skills & Experience

• Substantial commercial experience leading end-to-end service design initiatives within Agile, multidisciplinary digital environments.
• Demonstrated track record of delivering work within UK central government or wider public sector digital transformation programmes.
• Thorough, practical knowledge of Government Digital Service (GDS) principles, the Service Standard, and CDDO guidelines.
• Expertise in crafting comprehensive service blueprints, end-to-end user journey maps, and organisational ecosystem analyses.
• Strong workshop facilitation and client-facing stakeholder advisory capabilities, with the ability to influence direction at senior levels.
• Eligibility to obtain UK Security Clearance (SC).

Nice-to-have

• Active UK Security Clearance (SC).
• Hands-on experience preparing teams for and guiding services through formal GDS service standard assessments.

Work Setup

• London, Hybrid work setup (3 days in office)

Salary

• £60 000 - £80 000 + Bonus and Benefits

What We Offer / Why Join

This role gives you the opportunity to lead critical, high-profile public sector design workstreams without the operational overhead of line management. You will work directly at the heart of major UK central government transformation projects, resolving systemic challenges alongside civil service partners and establishing the standard for modern, user-focused public services.