Hybrid PPC Executive - Leeds Growth & Optimization

Reactive Permanent Recruitment; Yeadon; Hybrid; GBP 28,000 - 30,000; Full time

Job summary

Reactive Recruitment are seeking a motivated PPC Executive to join their Leeds-based team on a hybrid basis. You will manage a portfolio of smaller client accounts, optimise campaigns across Google Ads, Meta Ads and Microsoft Advertising, and report on performance.

With 1-3 years’ hands-on PPC experience, you will work closely with the PPC Manager, build effective keyword strategies, monitor budgets and conversions, and contribute ideas to improve workflows and client experience within a growing

Qualifications

• 1-3 years’ experience managing and optimising PPC campaigns (agency experience preferred).
• Strong understanding of Google Ads, Meta Ads and Microsoft Advertising fundamentals is essential.
• Good knowledge of keywords, match types, bidding strategies and Performance Max campaigns.
• Basic experience using GA4, Google Tag Manager and other tracking platforms is essential.
• Good communication skills with the ability to explain PPC concepts clearly.
• Strong organisational skills and attention to detail.
• Comfortable working independently and managing multiple client accounts.
• Ability to follow established processes while taking ownership of day-to-day campaign activity.

Responsibilities

• Manage and optimise PPC campaigns across Google Ads, Microsoft Advertising and Meta Ads.
• Take day-to-day responsibility for a portfolio of lower-budget PPC accounts.
• Monitor campaign performance, budgets, spend and conversion trends.
• Build and refine keyword lists, ad copy, audience targeting and campaign structures.
• Monitor and optimise bidding strategies, match types and Performance Max campaigns.
• Support and develop tracking setups using GA4, Google Tag Manager and other tracking platforms.
• Review campaign data and identify opportunities to improve performance and return on investment.
• Identify potential upsell and cross-sell opportunities across existing client accounts.
• Work closely with account managers to support smooth client onboarding and communication.
• Assist with creative tasks using Canva or Photoshop where required.
• Follow internal processes to ensure consistent delivery and high-quality campaign management.
• Contribute ideas to improve PPC workflows, reporting processes and client experience.
• Work closely with the PPC Manager and wider digital marketing team.
• Keep up to date with PPC developments, platform changes and industry best practices.

Skills

PPC management

Google Ads

Meta Ads

Microsoft Advertising

GA4

Google Tag Manager

Analytical thinking

Communication

Tools

Google Ads Platform

Google Tag Manager

GA4

Canva

Photoshop

Job description

Reactive Recruitment are seeking a motivated PPC Executive to join their Leeds-based team on a hybrid basis. You will manage a portfolio of smaller client accounts, optimise campaigns across Google Ads, Meta Ads and Microsoft Advertising, and report on performance.

With 1-3 years’ hands-on PPC experience, you will work closely with the PPC Manager, build effective keyword strategies, monitor budgets and conversions, and contribute ideas to improve workflows and client experience within a growing