SEO Manager – Hybrid/Remote Growth Lead (GEO)

Walker & Sloan; Birmingham; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Career progression

Hybrid work model

33 days holiday

Incentives based on results

Job summary

Walker and Sloan, a well-known digital marketing agency in Birmingham, is hiring a SEO Manager to lead SEO, GEO and AEO strategies across multiple client sectors. You will own technical audits, content optimisation, and strategic planning while collaborating with the Paid Search Manager for integrated campaigns.

You will present SEO strategy to clients, lead a team, and collaborate with content, design, PR and CRO to deliver data-led campaigns that meet KPIs and drive client growth.

Qualifications

• Proven agency experience in SEO and on-page optimisation.
• Experience setting up GA4 events via Tag Manager.
• Awareness of Generative Engine Optimisation (GEO) and AI impact on search.

Responsibilities

• Develop and oversee SEO strategies tailored to client objectives.
• Monitor opportunities via GA4 and data analysis.
• Conduct technical SEO audits and implement site improvements.
• Lead keyword research, on-page optimisation and link building.
• Optimise content for GEO and AI summarisation.
• Collaborate with PPC/Paid Social for integrated campaigns.
• Present SEO performance and insights to clients.
• Coach and guide junior team members.
• Work with content, design, PR and CRO teams for integrated campaigns.
• Ensure campaigns are data-led with KPI measurement.

Skills

Agency SEO experience

GA4 events tracking

GEO/AI SEO

PPC and social ads

Data-driven decisions

Presenting to clients

Team leadership

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

Job description

Walker and Sloan, a well-known digital marketing agency in Birmingham, is hiring a SEO Manager to lead SEO, GEO and AEO strategies across multiple client sectors. You will own technical audits, content optimisation, and strategic planning while collaborating with the Paid Search Manager for integrated campaigns.

You will present SEO strategy to clients, lead a team, and collaborate with content, design, PR and CRO to deliver data-led campaigns that meet KPIs and drive client growth.