SEO Manager

Superior Wellness Ltd.; Chesterfield, Tipton; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

31 days annual leave (including Bank H

Onsite gym

Weekly fitness classes

Fresh fruit and breakfast options

Onsite parking

Collaborative team environment

Growth opportunities

Job summary

Superior Wellness Ltd. is seeking an SEO Manager to own organic search across seven brand domains. You will perform technical audits, write specifications for developers, and drive SEO across WordPress and Shopify sites, including hreflang and multi-market subfolders.

You will craft keyword and content strategies, write category pages and buying guides, and work closely with our two web developers to implement fixes. This is a fully hands-on role with direct impact on commercial results.

Qualifications

• Four or more years in SEO with hands-on delivery
• Proven technical SEO capability with recovery of rankings
• Ability to write technical specifications and work with developers
• Strong working knowledge of WordPress and Shopify
• Proficiency with Google Search Console, GA4, Screaming Frog and visibility platforms (SISTRIX/Ahrefs/Semrush)
• Ability to write content yourself, not just brief
• Commercially minded and able to explain ROI to non-SEO colleagues
• Self-directed and able to set own roadmap
• Experience running SEO across multiple brands/domains
• International SEO experience, hreflang and multi-market subfolders
• Ecommerce SEO experience
• Digital PR or link acquisition experience
• Understanding of AI search and LLMs in brand surfacing
• Experience in retail, home and garden, wellness or similar category

Responsibilities

• Own organic search performance across all seven brand domains in multiple markets
• Conduct full technical audits and write specifications for web developers
• Manage international SEO across WordPress and Shopify sites, including hreflang
• Build and deliver keyword and content strategy per brand
• Write and optimise category pages, product copy, buying guides, ownership content
• Improve internal linking and site architecture across a multi-domain estate
• Build authority via digital PR, dealer network and data-led reports
• Own reporting in SISTRIX, Google Search Console and GA4 to senior team
• Track visibility in AI search and related features
• Collaborate with PPC to align paid and organic strategies

Skills

SEO strategy

Technical SEO

WordPress

Shopify

Google Search Console

GA4

Screaming Frog

Content writing

Commercial mindset

Self-directed

Multi-brand SEO

International SEO

Digital PR

AI search awareness

Tools

SISTRIX

Ahrefs

Semrush

Job description

SEO Manager (Organic Search, Multi-Brand)

Location: Chesterfield (on site)

Reporting to: Chief Marketing Officer

About Superior Wellness

Superior Wellness is the world’s fastest-growing manufacturer and distributor of premium hot tubs, swim spas, Chill Tubs, saunas, and wellness products. We lead the market through a commitment to innovation, quality, and a customer-first mindset.

As an international business importing from multiple countries, we offer a global range of high-quality products to both trade and retail customers. Our focus is simple, improving health and wellbeing through exceptional products and service.

We’re passionate about helping our partners and our people grow, driven by our vision to become the world market leader in wellness products and deliver a best-in-class customer experience.

The Role

We are looking for someone to own organic search across our entire brand portfolio.

Superior Wellness runs seven brands: Platinum Spas, Chill Tubs, AquaSolus, Hekla Saunas, Portcril, The Wellness Co and Hot Tub & Spa Parts. We sell through a global dealer network and direct to consumer, across the UK, Europe, the United States and Canada. Organic search has not had a dedicated owner, and it shows. Visibility across three of our domains has fallen sharply over the last twelve months, and we have brands ranking well for their own name and very little else.

This is a hands-on role. You will not be managing a content team or a link building team, because we do not have one. You will be doing the technical audits, writing the specifications, working directly with our two web developers to get fixes implemented, producing the content, and building the authority. It is a genuinely broad brief and it suits someone who wants to own a channel outright rather than run one part of it.

We already know where the problems are. What we need is someone who can fix them, in the right order, and prove the commercial return.

You will work alongside our incoming PPC Manager, so paid and organic sit together and pull in the same direction.

Key Responsibilities

• Own organic search performance across all seven brand domains in the UK, EU, US and Canada, and be accountable for the numbers
• Run full technical audits and diagnose what has caused our visibility to decline, then write clear specifications for our web developers and see them through to implementation
• Manage international SEO across our WordPress and Shopify sites, including hreflang and our regional subfolders, several of which currently return no visibility at all
• Build and deliver a keyword and content strategy per brand, based on commercial intent rather than volume alone
• Write and optimise content yourself: category pages, product copy, buying guides and ownership content
• Improve internal linking and site architecture across a multi-domain estate
• Build authority through digital PR, our dealer network, ambassador partnerships and our own data-led reports
• Own reporting in SISTRIX, Google Search Console and GA4, and report performance to the senior team monthly
• Track and improve our visibility in AI search, including Google AI Overviews, AI Mode and ChatGPT
• Work closely with the PPC Manager so organic and paid are planned together, not separately

What We’re Looking For

• Four or more years in SEO, with real hands-on delivery rather than agency account management
• Proven technical SEO capability: you have personally diagnosed and recovered a site that lost rankings, and can talk us through exactly what you did
• Confident writing technical specifications and working with developers to get them delivered
• Strong working knowledge of WordPress and Shopify
• Comfortable with Google Search Console, GA4, Screaming Frog and a visibility platform such as SISTRIX, Ahrefs or Semrush
• Able to write good content yourself, not just brief it
• Commercially minded: you prioritise by what makes money, and you can explain your reasoning to people who are not SEO specialists
• Self-directed. Nobody here will be checking your work for you, and you will be setting your own roadmap
• Experience running SEO across multiple domains or brands at once
• International SEO experience, particularly hreflang and multi-market subfolders
• Ecommerce SEO experience
• Digital PR or link acquisition experience
• Some understanding of how AI search and large language models surface brands
• Experience in retail, home and garden, wellness or a considered-purchase category

Our Core Values

We are a values-driven business and look for team members who reflect our culture:

• Discipline – We get things done efficiently and effectively
• Responsibility – We own problems and solve them
• Consistency – We aim to be better today than yesterday
• Integrity – We do what we say we will
• Team – We work together, support each other, and protect the team

Why Join Superior Wellness

We don’t just talk about wellness — we live it.

At Superior Wellness, you’ll be part of a fast-growing, international business where people are trusted to take ownership, make decisions, and genuinely impact how we grow. We’re building something ambitious, and we’re looking for people who want to be part of that journey.

This role in particular comes with an unusual amount of ownership. Organic search is currently nobody’s job, which means whoever takes it on gets to build it properly from the ground up, with the backing to do it.

You’ll be joining a team that is supportive, hard-working, and focused on getting better every day. It’s a hands-on environment where ideas are welcomed, and people are encouraged to take responsibility and make things happen.

Alongside a competitive salary, we offer:

• 31 days annual leave (including Bank Holidays)
• Additional annual leave with length of service (up to 5 extra days)

We also focus heavily on wellbeing and creating an environment where you can perform at your best:

• Fully equipped onsite gym
• Weekly fitness classes
• Fresh fruit and breakfast options available daily

Plus:

• Onsite parking (where applicable)
• A collaborative and supportive team environment
• The opportunity to grow within a fast-paced, international business

Superior Wellness Ltd is proud to be an equal opportunities employer. We welcome applications from all backgrounds.

In line with GDPR regulations, your personal data will be handled securely and only used for recruitment purposes.