Brand & Content Manager

Superior Wellness Ltd.; United Kingdom; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

31 days annual leave (including Bank/H

Onsite gym

Weekly fitness classes

Fresh fruit and breakfast options

Onsite parking (where applicable)

Collaborative team environment

Job summary

Superior Wellness Ltd is a fast-growing wellness business seeking a Brand & Content Manager to elevate our brands through creative direction and storytelling. You will shape brand look, sound and feel across every customer touchpoint as part of an 11-person in-house marketing team.

You'll collaborate with designers, photographers, videographers, paid media, social, email and events, line-manage our Email & Social Media Executive, and drive commercially focused campaigns that grow brand

Qualifications

• Experience building brands, translating strategy into day-to-day marketing.
• Excellent copywriting for B2B and B2C audiences.
• Ability to brief designers and review creative work to high standards.
• Experience working with cross-functional teams and multiple projects.

Responsibilities

• Plan, lead and deliver brand and content activity across the portfolio.
• Develop and enforce brand guidelines with consistent tone of voice.
• Shape the creative direction of campaigns with the in-house design team.
• Brief and review output across digital, print, web, social, email and product launches.
• Develop campaign concepts for product launches, promotions and events.
• Write engaging content for websites, blogs, emails and newsletters.
• Collaborate with sales to produce marketing assets that support partners.

Skills

Brand management

Copywriting

Content marketing

Social media

Email marketing

Campaign planning

Job description

Salary

Competitive, dependent on experience

Bonus

13% company performance bonus after successful completion of probation, paid quarterly, subject to company performance.

About Superior Wellness

Superior Wellness is one of the world’s fastest-growing wellness businesses and the company behind industry-leading brands including Platinum Spas, AquaSolus, Chill Tubs, HEKLA, Portcril, Hot Tub & Spa Parts and The Wellness Co. Our portfolio spans hot tubs, swim spas, mini pools, saunas, ice baths and wellness products, supplied through an expanding international partner network across the UK, Europe, North America and beyond.

Now a £46 million business, we’re investing heavily in our brands, products and people as we continue our journey to become the world’s leading wellness company.

The Role

This is a key brand-building role within one of the fastest-growing wellness businesses in the industry. We’re looking for an experienced Brand & Content Manager who can help elevate our brands through stronger creative direction, compelling storytelling and commercially focused marketing. You’ll play a pivotal role in shaping how our brands look, sound and feel across every customer touchpoint.

Working within our 11-person in-house marketing team, you’ll collaborate closely with graphic designers, photographers, videographers, paid media specialists, social media, email marketing, events and digital teams to deliver outstanding marketing campaigns across multiple brands. You’ll also directly line manage our Email & Social Media Executive, helping develop their skills while ensuring consistently high standards across our content and campaigns.

This isn’t simply a content role — it’s an opportunity to influence brand strategy, shape creative direction and help build brands that become market leaders.

Key Responsibilities

• Plan, manage and deliver brand and content activity across the Superior Wellness portfolio.
• Develop and maintain clear brand guidelines, ensuring consistent tone of voice, messaging and visual identity across every customer touchpoint.
• Shape the creative direction of campaigns alongside our in-house design team.
• Brief, guide and review creative output across digital, print, web, social media, email, product launches and partner communications.
• Develop campaign concepts for product launches, seasonal promotions, trade shows, events and partner marketing.
• Write and brief engaging content for websites, brochures, blogs, landing pages, email campaigns, newsletters, video scripts and product storytelling.
• Translate technical product features into compelling customer benefits across our wellness product portfolio.
• Support both B2B and B2C campaigns that drive brand awareness, engagement, lead generation and sales.
• Review and improve website content to strengthen SEO, user experience and conversion.
• Collaborate with sales teams to produce high-quality marketing assets that help our partners sell more effectively.
• Support PR, online visibility and wider brand awareness initiatives.
• Monitor campaign performance, using insights and analytics to continually improve future activity.
• Keep up to date with competitor activity, consumer trends and developments within the wellness industry.

Team Management

You’ll directly line manage our Email & Social Media Executive and play an important role in developing the wider marketing function. Responsibilities include:

• Coaching, mentoring and developing the Email & Social Media Executive.
• Reviewing social media content, campaign messaging and email marketing before publication.
• Providing regular feedback to improve creativity, quality and commercial effectiveness.
• Supporting campaign planning and workload prioritisation.
• Working closely with the Chief Marketing Officer to ensure projects are delivered to a consistently high standard.

What We’re Looking For

We’re looking for someone who has experience building brands — not simply managing content. You’ll understand how to translate brand strategy into high-quality day-to-day marketing across social media, email, websites, trade shows, product launches, photography, video and sales support materials. You’ll enjoy collaborating with creative teams, challenging ideas, raising standards and helping brands grow. Most importantly, you’ll bring commercial thinking alongside creativity, understanding how strong branding contributes directly to business growth.

• Experience within a Brand, Content, Marketing or Communications role.
• Excellent copywriting skills across both B2B and B2C audiences.
• Experience developing and maintaining brand tone of voice and consistency.
• Strong creative judgement with experience briefing designers, reviewing creative work and maintaining high visual standards.
• Experience working closely with creative teams and managing multiple projects simultaneously.
• Good understanding of social media, email marketing, websites and integrated campaigns.
• Commercial awareness with the ability to connect marketing activity to business objectives.
• Excellent organisation and attention to detail.
• Confident working with cross-functional teams and senior stakeholders.
• Previous people management or mentoring experience.
• Experience within wellness, retail, consumer products, leisure, home improvement or e-commerce sectors.

Success in This Role

After 12 months, you’ll have:

• Established clear brand guidelines across our portfolio.
• Improved the quality and consistency of content across every channel.
• Developed stronger campaign ideas that support both brand awareness and commercial growth.
• Enhanced product storytelling across all brands.
• Built stronger collaboration between marketing, design and sales teams.
• Successfully developed the Email & Social Media Executive.
• Helped make our brands more recognisable, memorable and commercially effective.

Our Core Values

• Discipline– We get things done efficiently and effectively
• Responsibility– We own problems and solve them
• Consistency– We aim to be better today than yesterday
• Integrity– We do what we say we will
• Team– We work together, support each other, and protect the team

Why Join Superior Wellness

We don’t just talk about wellness — we live it.

At Superior Wellness, you’ll be part of a fast-growing, international business where people are trusted to take ownership, make decisions, and genuinely impact how we grow. We’re building something ambitious, and we’re looking for people who want to be part of that journey.

You’ll be joining a team that is supportive, hard‑working, and focused on getting better every day. It’s a hands‑on environment where ideas are welcomed, and people are encouraged to take responsibility and make things happen.

Alongside a competitive salary, we offer:

• 31 days annual leave (including Bank Holidays)
• Additional annual leave with length of service (up to 5 extra days)

We also focus heavily on wellbeing and creating an environment where you can perform at your best:

• Fully equipped onsite gym
• Weekly fitness classes
• Fresh fruit and breakfast options available daily

Plus:

• Onsite parking (where applicable)
• A collaborative and supportive team environment
• The opportunity to grow within a fast‐paced, international business

Superior Wellness Ltd is proud to be an equal opportunities employer. We welcome applications from all backgrounds.

In line with GDPR regulations, your personal data will be handled securely and only used for recruitment purposes.