SEO Lead: Strategy, Tech & Global Growth

ASOS; United Kingdom; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Employee discounts

Performance bonus

Job summary

ASOS, the online fashion retailer, is seeking an SEO Lead to own vision, strategy, and execution of organic search across its global sites. You will lead a multi-disciplinary team covering technical SEO and content optimisation, partnering with Product, Engineering, Marketing, UX, Editorial and Commercial teams to build scalable, search-driven experiences.

You will define the end-to-end SEO and GEO strategy, drive measurable growth in organic visibility, and influence roadmap priorities while

Qualifications

• Proven experience leading SEO for large, high-traffic sites.
• Strong technical SEO expertise: crawlability, indexation, site architecture, faceted navigation.
• Experience partnering with Product and Engineering in Agile environments.
• Excellent stakeholder management to influence senior decision-makers.
• Data-driven mindset with ability to translate insights into actions and outcomes.
• Experience managing in-house teams and external agencies.
• Experience scaling content and copy via automation or AI-assisted workflows.
• Exposure to GEO, LLM optimization, or search beyond traditional SERPs.
• Experience in international/multi-market SEO.
• Familiarity with Digital PR and authority-building strategies.

Responsibilities

• Define and own end-to-end SEO and GEO strategy across technical, content, and PR.
• Lead a team split between technical SEO and content SEO with clear ownership.
• Partner with Product, Engineering, Marketing, and Editorial to embed SEO in product discovery and delivery.
• Own SEO requirements for site architecture, navigation, crawl efficiency, and indexation.
• Drive sustainable non-brand traffic growth across PLPs, PDPs, and editorial surfaces.
• Oversee SEO data, diagnostics, and reporting to inform decisions.

Skills

SEO strategy

Technical SEO

Product collaboration

Engineering collaboration

Stakeholder management

Data-driven

Team leadership

Agency management

Content scaling

GEO & international

Job description

ASOS, the online fashion retailer, is seeking an SEO Lead to own vision, strategy, and execution of organic search across its global sites. You will lead a multi-disciplinary team covering technical SEO and content optimisation, partnering with Product, Engineering, Marketing, UX, Editorial and Commercial teams to build scalable, search-driven experiences.

You will define the end-to-end SEO and GEO strategy, drive measurable growth in organic visibility, and influence roadmap priorities while