SEO Lead for Sustainable Luxury Brands: Growth & Impact

Bamford Collection; Greater London; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Discounts on products and services

Local gym discounts

Pension scheme

Private Medical (Bupa)

Life Assurance

Mental Health Support

Job summary

The Bamford Collection is seeking an experienced SEO Manager to lead organic growth across Daylesford Organic, Bamford, and Daylesford Stays. You will report to the Senior Performance Marketing Manager and drive the SEO roadmap with external developers and internal teams to enhance visibility and conversions.

Based in South Kensington or Gloucestershire, you will shape content, technical SEO, and UX improvements while staying ahead of AI search platform strategies.

Qualifications

• 5+ years of SEO experience, ideally in wellness/lifestyle/D2C brands.
• Strong technical SEO knowledge; Magento experience preferred.
• Proven ability to work with multiple teams across functions.
• Excellent project management and attention to detail.
• Data-driven with solid SEO analytics and reporting skills.
• Clear written and verbal communication; capable of presenting insights to senior stakeholders.
• Able to multitask and thrive in a fast-paced, dynamic environment.

Responsibilities

• Develop and execute a comprehensive SEO strategy to drive organic growth and brand visibility across Bamford Collection brands.
• Create strategies to maximise brand visibility and product recommendations on AI search platforms.
• Conduct keyword research and SEO analysis for PLPs, PDPs, journals, and blogs.
• Optimise content, meta tags, headers, and URLs for better rankings.
• Monitor website performance using SEO tools; provide regular optimisation recommendations.
• Identify technical SEO issues and collaborate with developers to improve UX and performance.
• Lead link-building activities with quality backlinks from reputable sources.
• Perform SEO audits, competitive analysis, and benchmarking for improvement opportunities.
• Collaborate with content, design, and product teams to ensure keyword-reach content and campaign alignment.
• Stay updated on search algorithm changes and industry trends.

Skills

SEO strategy

Technical SEO

Cross-functional collaboration

Project management

Data analytics

Stakeholder management

Communication skills

multitasking

Magento experience

Job description

The Bamford Collection is seeking an experienced SEO Manager to lead organic growth across Daylesford Organic, Bamford, and Daylesford Stays. You will report to the Senior Performance Marketing Manager and drive the SEO roadmap with external developers and internal teams to enhance visibility and conversions.

Based in South Kensington or Gloucestershire, you will shape content, technical SEO, and UX improvements while staying ahead of AI search platform strategies.