SEO Lead

interactive investor; Manchester; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Pension 8/4

Life Assurance

Private Medical Insurance

25 days annual leave

Staff discounts

Well-being fund

Retail discounts

Flexible benefits

Job summary

interactive investor is seeking an SEO Lead to join the Commercial Team in a hybrid role based in Manchester. You will own on-page SEO, collaborate with the content team, and drive organic visibility and conversions through strategic SEO initiatives.

You will report into the Organic Search Manager and oversee performance reporting, while mentoring junior team members and staying ahead of industry trends in AI-driven search.

Qualifications

• 3+ years proven experience as an SEO Executive or similar role.
• Proficiency with SEO tools including GA, GSC, Ahrefs, and ScreamingFrog.
• Strong analytical skills and data-driven mindset.
• Excellent communication to collaborate with content writers and cross-functional teams.
• CMS familiarity preferred.
• Ability to work independently and meet deadlines.
• Familiarity with financial/investment products is a plus.
• In-house experience is a plus but not required.

Responsibilities

• Own on-page SEO and content optimisation across title tags, meta descriptions, headers, internal linking and site structure.
• Collaborate with content team, deliver SEO briefs, review copy pre-publication.
• Identify search opportunities related to finance and investments.
• Conduct content gap analysis and topical mapping to inform content calendar.
• Audit existing content and suggest refreshes, consolidation, or expansion.
• Monitor SEO performance and alert manager to changes.
• Create and deliver monthly SEO reports with metrics.
• Mentor junior SEO team members on on-page best practices.
• Stay updated with industry trends and AI search developments.
• Support strategy delivery to improve organic traffic and conversions.

Skills

AI/ML concepts

SEO

Analytical skills

Communication

CMS familiarity

Independence

Finance industry knowledge

Tools

Google Analytics

Google Search Console

Ahrefs

ScreamingFrog

Job description

Title:

SEO Lead

Location:

Hybrid – Manchester, 3 days on site per week, 2 days remote.

Salary:

From £45,000

Who we are:

interactive investor is an award-winning investment platform that puts its customers in control of their financial future.
We’ve been helping investors for nearly 30 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.
For a simple, flat monthly fee we provide a secure home for your pensions, ISAs and investments. We offer a wide choice of over 20,000 UK and international investment options, including shares, funds, trusts and ETFs.
We also bring impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.

Purpose of the role:

The SEO Lead plays a pivotal role in the Commercial Team at interactive investor. This role is crucial in enhancing interactive investor’s online presence and driving conversions.
Reporting into the Organic Search Manager, the SEO Lead will be responsible for implementing ongoing SEO activities and reporting on SEO performance. The primary objective is to improve interactive investors’ organic search visibility and drive prospect-to-client conversions through strategic SEO initiatives, contributing significantly to the company’s digital growth and success.

KEY RESPONSIBILITIES:

• Own on-page SEO and content optimisation as a core priority, leading best-practice implementation across search intent, title tags, meta descriptions, header structure, internal linking, and site architecture.
• Partner closely with the content team as a primary stakeholder: deliver detailed SEO content briefs, review and optimise copy pre-publication, and act as the on-page SEO subject matter expert embedded in the content workflow.
• Identify valuable search opportunities related to the finance and investment products, co-ordinating with content and other departments to execute against them.
• Conduct content gap analysis and topical mapping to inform the content calendar, working with content teams to prioritise high-opportunity topics.
• Audit existing content for on-page performance and optimisation opportunities, recommending refreshes, consolidation, or expansion where appropriate.
• Monitor SEO performance and rankings on a daily basis and alert the Organic Search Manager of any significant changes impacting traffic or conversions.
• Create and deliver monthly SEO reports, covering keyword movements, traffic, conversions, content performance, key achievements, and other valuable metrics.
• Knowledge of content structure and on-page signals that influence AI-driven search and answer engines.
• Mentor junior SEO team members, particularly on content optimisation and on-page best practice.
• Collaborate with stakeholders on wider website initiatives.
• Support the Organic Search Manager in delivering the overall SEO strategy to improve organic performance and drive organic traffic and conversions.
• Monitor and analyse competitor content and SEO performance, identifying topical gaps and emerging opportunities to maintain a competitive edge.
• Regularly analyse SEO and content performance using tools like Google Analytics, Search Console, Ahrefs, and SEOMonitor, providing insights and recommendations for improvement.
• Keep up to date with the latest industry trends, content best practice, and search engine/AI algorithm updates, providing recommendations to adapt strategy and tactics accordingly.
• Build, deploy, and run Enterprise Agents and AI that colleagues use every day - self-service tooling, end-user automation, and integrations into core processes

SKILLS & EXPERIENCE REQUIRED:

• Proven experience taking AI/ML solutions from concept into production, across model types and business contexts
• 3+ years proven experience as an SEO Executive or similar role.
• Proficiency in SEO tools and software (e.g., Google Analytics, Google Search Console, Ahrefs, ScreamingFrog).
• Strong analytical skills and the ability to interpret data and metrics.
• Excellent communication skills to collaborate effectively with content writers and cross-functional teams.
• Detailed knowledge of on-page and off-page SEO best practices and understanding of how these influence AI platforms
• Familiarity of content management systems (CMS) preferred.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Familiarity with the financial industry or investment products is a plus.
• In-house experience is a plus but not necessary.

Benefits:

• Group Personal Pension Plan – 8% employer contribution and 4% employee contribution
• Life Assurance and Group Income Protection
• Private Medical Insurance – Provided by Bupa
• 25 Days Annual Leave, plus bank holidays
• Staff Discounts on our investment products
• Personal & Well-being Fund – Supporting your physical and mental wellness
• Retail Discounts – Savings at a wide range of high street and online retailers
• Voluntary Flexible Benefits – Tailor your benefits to suit your lifestyle