SEO & GEO Specialist - AI-Driven Search Optimizer

Boots Group; Nottingham; On-site; GBP 40,000 - 56,000; Full time

Benefits offered by this job

Retirement savings plan

Employee discounts

Enhanced leave pay

Job summary

Boots in Nottingham is seeking an SEO / GEO Specialist to join the Digital team on a 12-month FTC. The role focuses on shaping the online presence and driving sales and brand awareness.

You will use advanced SEO, GEO optimisations, and AI-driven search experiences, work with stakeholders, and embed SEO into planning. This position offers the opportunity to contribute to Boots' digital strategy and customer experience.

Qualifications

• Proven experience in an SEO role with on-page and technical SEO knowledge.
• Strong analytical skills and ability to turn data into strategy.
• Excellent stakeholder management and ability to present insights to diverse audiences.
• Interest in AI-driven search and Answer Engine Optimisation.

Responsibilities

• Leverage cutting-edge SEO and digital intelligence tools to track search trends and monitor organic performance.
• Conduct in-depth keyword and intent research to guide on-site optimisations.
• Optimise Boots.com for Generative Engine Optimisation (GEO) and ensure content is discoverable across AI-driven search experiences.
• Drive best practices in Answer Engine Optimisation (AEO) to enhance user engagement.
• Collaborate with various teams to embed SEO principles in decision-making and project planning.

Skills

SEO expertise

Keyword research

Technical SEO

Data analysis

Stakeholder management

Tools

SEO tools

Job description

Boots in Nottingham is seeking an SEO / GEO Specialist to join the Digital team on a 12-month FTC. The role focuses on shaping the online presence and driving sales and brand awareness.

You will use advanced SEO, GEO optimisations, and AI-driven search experiences, work with stakeholders, and embed SEO into planning. This position offers the opportunity to contribute to Boots' digital strategy and customer experience.