GEO / SEO Specialist

Boots Group; Nottingham; On-site; GBP 40,000 - 56,000; Full time

Benefits offered by this job

Retirement savings plan

Employee discounts

Enhanced leave pay

Job summary

Boots in Nottingham is seeking an SEO / GEO Specialist to join the Digital team on a 12-month FTC. The role focuses on shaping the online presence and driving sales and brand awareness.

You will use advanced SEO, GEO optimisations, and AI-driven search experiences, work with stakeholders, and embed SEO into planning. This position offers the opportunity to contribute to Boots' digital strategy and customer experience.

Qualifications

• Proven experience in an SEO role with on-page and technical SEO knowledge.
• Strong analytical skills and ability to turn data into strategy.
• Excellent stakeholder management and ability to present insights to diverse audiences.
• Interest in AI-driven search and Answer Engine Optimisation.

Responsibilities

• Leverage cutting-edge SEO and digital intelligence tools to track search trends and monitor organic performance.
• Conduct in-depth keyword and intent research to guide on-site optimisations.
• Optimise Boots.com for Generative Engine Optimisation (GEO) and ensure content is discoverable across AI-driven search experiences.
• Drive best practices in Answer Engine Optimisation (AEO) to enhance user engagement.
• Collaborate with various teams to embed SEO principles in decision-making and project planning.

Skills

SEO expertise

Keyword research

Technical SEO

Data analysis

Stakeholder management

Tools

SEO tools

Job description

Role: GEO /SEO Specialist
Contract: 12M FTC
Shift Pattern: Full Time
Hours: 37.50 per week
Location: Nottingham
Join Our Team as an SEO / GEO Specialist at Boots in Nottingham, Beeston!

Are you passionate about shaping the future of digital experiences? At Boots, we’re on the lookout for a talented SEO / GEO Specialist to join our dynamic Digital team. This is your chance to make a real impact on our online presence and help us achieve ambitious sales and brand awareness goals.

Why Boots?

At Boots, we believe in building a brilliant workplace for our people. Our commitment to care, confidence, and connection drives everything we do. We recognise the brilliance you bring and provide the trust, support, and opportunities for you to grow further.

What You’ll Do:

As an SEO / GEO Specialist, you will:

• Leverage cutting-edge SEO and digital intelligence tools to track search trends and monitor organic performance.

• Conduct in-depth keyword and intent research to guide on-site optimisations.

• Optimise Boots. com for Generative Engine Optimisation (GEO) and ensure our content is discoverable across AI-driven search experiences.

• Drive best practices in Answer Engine Optimisation (AEO) to enhance user engagement.

• Collaborate with various teams to embed SEO principles in decision-making and project planning.

What We’re Looking For:

You should have:

• Proven experience in an SEO role with a solid understanding of on-page and technical SEO best practices.

• Strong analytical skills and the ability to use data to shape strategy and improve performance.

• Excellent stakeholder management skills, comfortable presenting insights to both technical and non-technical audiences.

• A proactive mindset with a genuine interest in the evolving search landscape, particularly in AI and answer engines.

What’s in it for You?

At Boots, we offer a range of benefits to support your career and well-being:

• Boots Retirement Savings Plan with up to 12% company contribution.

• Generous employee discounts for you and a family member.

• Enhanced maternity/paternity/adoption leave pay.

What’s Next?

Once you apply, our team will be in touch to discuss the next steps. We’re committed to providing reasonable adjustments during the application and interview process to help you perform at your best.

Be brilliant with Boots!

#SEO #DigitalMarketing #JoinUs #BootsCareers #BeBrilliant