SEO Content Strategist for GEO & AI-Driven Search

Trade Nation; Greater London; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Private healthcare

Life Insurance

Critical Illness & Income Protection

Active Lifestyle allowance

Enhanced parental leave

Job summary

Trade Nation is seeking an experienced content and SEO specialist to create and improve search-led content that aligns with user intent and supports conversion. You will optimise for both traditional SEO and Generative Engine Optimisation (GEO), ensuring content quality, structure, and compliance with E-E-A-T and YMYL standards across global sites.

You will lead keyword research, content planning, and on-page optimisations, while coordinating localisation for multiple markets and maintaining a

Qualifications

Responsibilities

• Create and update high-intent SEO content across commercial pages, FAQs, and education pieces.
• Develop content optimised for GEO to support AI-driven search and answer engines.
• Maintain a refresh plan to identify decay and close coverage gaps.
• Conduct keyword research to identify opportunities and inform the content plan.
• Apply on-page best practices, including headings, internal linking, meta inputs and QA at publish.
• Localise content for country sites to reflect local search intent while avoiding cannibalisation.

Job description

Trade Nation is seeking an experienced content and SEO specialist to create and improve search-led content that aligns with user intent and supports conversion. You will optimise for both traditional SEO and Generative Engine Optimisation (GEO), ensuring content quality, structure, and compliance with E-E-A-T and YMYL standards across global sites.

You will lead keyword research, content planning, and on-page optimisations, while coordinating localisation for multiple markets and maintaining a