SEO & GEO Growth Lead (AI & WordPress)

Homeprotect; Royal Borough of Kingston upon Thames; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private healthcare

25 days annual leave

Flexible working

Pension

Job summary

Homeprotect is seeking an experienced SEO lead to own our SEO and GEO strategy across organic and AI-driven search. You will manage the www.homeprotect.co.uk site, implement technical SEO, and collaborate with marketing, content, and data teams to improve visibility and conversions.

You’ll stay ahead of AI search developments, manage agency partners, and champion changes to leverage AI agents in the customer journey. Flexible hybrid working with senior leadership exposure.

Qualifications

• Proven experience of growing organic search performance in a commercial environment.
• Strong technical SEO and GEO knowledge including site audits and structured data.
• Excellent communicator able to share results with stakeholders at all levels.
• Excellent stakeholder management to coordinate multiple teams and agencies.
• Hands-on CMS updates (WordPress) and deploying tags via Google Tag Manager.
• Genuine interest in GEO and AI search including how LLMs source and cite brands.
• Love of using AI tools at work and in daily life.
• Proficient in GA4, Google Search Console, and Bing Webmaster Tools for KPI reporting.
• Experience drafting SEO content and supporting digital PR/link-building.
• Proven experience managing agencies to deliver commercial objectives.
• Self-starter with strong organisational skills and ability to prioritise.
• Ensures activity is compliant and approved by relevant parties.

Responsibilities

• Set the SEO and GEO strategy and execute initiatives to achieve sales and CLV targets via organic and AI search.
• Own day-to-day management of www.homeprotect.co.uk and technical SEO, CMS updates, and collaboration with a WordPress agency.
• Monitor how customers research, consider, buy, and renew home insurance, including AI-assisted journeys.
• Grow visibility across LLMs and AI search tools, improving sentiment and share of voice.
• Collaborate with Senior Brand and Comms on SEO content and digital PR to secure high-DA backlinks.
• Work with Performance Marketing to align SEO, GEO and PPC for growth.
• Proactively test and optimise, tracking algorithm updates and AI developments.

Skills

Organic search growth

Technical SEO

Communication

Stakeholder management

WordPress CMS

GEO/AI search

AI tools usage

GA4 / GSC / Bing

SEO content & PR

Agency management

Self-starter / organised

Compliance awareness

Tools

WordPress

Google Tag Manager

Semrush

Job description

Homeprotect is seeking an experienced SEO lead to own our SEO and GEO strategy across organic and AI-driven search. You will manage the www.homeprotect.co.uk site, implement technical SEO, and collaborate with marketing, content, and data teams to improve visibility and conversions.

You’ll stay ahead of AI search developments, manage agency partners, and champion changes to leverage AI agents in the customer journey. Flexible hybrid working with senior leadership exposure.