SEO & GEO Director: AI-Driven Growth Leader

Publicis Groupe; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical Cover

Reflection Days

Shared Parental Leave

Job summary

Zenith UK in London is hiring an SEO & GEO Director to shape the future of organic search for major brands. This senior, client-facing role combines strong SEO expertise with the evolving world of AI-powered discovery, driving growth through content, social discovery and geo opportunities.

You will lead the organic growth strategy across multi-brand portfolios, own client relationships, and collaborate with Paid Search, Social, Retail Media and Analytics to deliver measurable results.

Qualifications

• Strong SEO experience with the ability to lead strategy across large-scale or multi-brand accounts.
• Broad knowledge of core SEO disciplines, including content, technical SEO, keyword strategy, information architecture, reporting and performance analysis.
• Experience working with clients and senior stakeholders, turning complex search opportunities into clear, commercially relevant recommendations.
• Hands-on exposure to GEO and AI search, which could include AI Overviews, structured data, entity optimisation, or prompt-based insights.
• Strong analytical capability and experience with GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs, Similarweb or equivalent tools.
• Clear communication and storytelling skills, with the ability to translate technical search topics for varied audiences.

Responsibilities

• Lead SEO strategy across your client portfolio, translating business priorities into actionable organic growth roadmaps.
• Own senior client relationships across SEO, content and GEO, providing clear recommendations across performance and measurement.
• Develop SEO programmes spanning technical SEO, content optimisation, keyword strategy, user experience and search performance.
• Turn search behaviour and category trends into meaningful actions for brands.
• Partner with Paid Search, Social, Retail Media, Media Planning, Data and Analytics teams to build connected search strategies.
• Lead measurement and performance storytelling, helping clients understand growth drivers and opportunities.
• Support and develop SEO talent while driving experimentation across AI search, social search and structured data.

Skills

SEO strategy

SEO disciplines

Client leadership

GEO & AI search

Analytics

Communication

Team mentorship

Tools

GA4

Google Search Console

Screaming Frog

SEMrush

Ahrefs

Similarweb

Job description

Zenith UK in London is hiring an SEO & GEO Director to shape the future of organic search for major brands. This senior, client-facing role combines strong SEO expertise with the evolving world of AI-powered discovery, driving growth through content, social discovery and geo opportunities.

You will lead the organic growth strategy across multi-brand portfolios, own client relationships, and collaborate with Paid Search, Social, Retail Media and Analytics to deliver measurable results.