SEO & GEO Director: Lead Growth for Global Brands

Publicis Digital Experience; Greater London; Híbrido; GBP 90.000 - 130.000; Tempo integral

Benefícios oferecidos por esta vaga

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Inclusive Benefits

Resumo da vaga

Starcom in the United Kingdom is seeking an experienced SEO & GEO Account Director to shape how major brands are discovered across search, social, retail and AI-powered experiences. You will partner with the Business Director to combine deep SEO expertise with innovative, data-driven growth strategies.

You’ll collaborate with multi-disciplinary teams across media, content, social, retail and data to deliver connected, high-impact campaigns.

Qualificações

• Strong SEO expertise, with experience shaping strategy for complex, large-scale or multi-brand businesses in an agency or in-house environment.
• Broad knowledge of SEO, including content, technical SEO, keyword strategy, information architecture, user experience and performance analysis.
• Experience working with clients and senior stakeholders, with the ability to turn complex search challenges into clear, commercially relevant recommendations.
• Practical exposure to GEO and AI-powered search, including AI Overviews, LLM visibility, structured data, entity optimisation or prompt-based insights.
• Strong analytical skills and familiarity with GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs, Similarweb or equivalent tools.
• Clear and engaging communication skills, able to tell compelling performance stories to diverse audiences.
• Experience guiding people or workstreams, collaborating across search, media, social, retail, PR, data and client teams.

Responsabilidades

• Lead organic search strategy across L’Oréal divisions, turning brand and business priorities into focused SEO and GEO roadmaps.
• Build trusted senior client relationships with clear guidance on SEO performance and opportunities.
• Shape high-quality SEO programmes spanning technical SEO, content optimisation, search demand, site experience and local search.
• Turn search and consumer insights into practical recommendations for content, media, retail, and digital experiences.
• Collaborate with Media Planning, Paid Search, Social, Retail Media, Data and Analytics teams for integrated strategies.
• Lead performance measurement and storytelling to show growth drivers and opportunities.
• Develop SEO talent and champion experimentation with new AI search and data-driven discoveries.

Conhecimentos

SEO strategy

Technical SEO

Analytics tools

GEO & AI search

Stakeholder management

Communication

Team leadership

Descrição da vaga

Starcom in the United Kingdom is seeking an experienced SEO & GEO Account Director to shape how major brands are discovered across search, social, retail and AI-powered experiences. You will partner with the Business Director to combine deep SEO expertise with innovative, data-driven growth strategies.

You’ll collaborate with multi-disciplinary teams across media, content, social, retail and data to deliver connected, high-impact campaigns.