SEO Executive

GHOST; Greater London; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading fashion company in Greater London is seeking an SEO Specialist to manage and execute their SEO strategies. This entry-level role involves optimizing the Shopify site, conducting audits, and collaborating with marketing teams to enhance online visibility. Ideal candidates will have a marketing degree and at least two years of SEO experience, particularly in fashion retail. Join a dynamic team and contribute to the growth of a well-known brand.

Qualifications

• Minimum of 2 years SEO experience, preferably in fashion retail.
• At least 2 years in content and keyword strategy development.

Responsibilities

• Execute and deliver SEO strategies.
• Manage SEO for Shopify, including handling 404 pages and redirects.
• Conduct technical audits to improve site speed.

Skills

Technical SEO

Analytical Skills

Education

Marketing or Business-Related Degree

Tools

GA4

Google Search Console

Semrush

Ahrefs

Excel

Job description

We are an established group of companies, led by Touker Suleyman (BBC Dragons Den), which includes brands such as Ghost and Finery London.

You will be responsible for the day-to-day execution of our SEO strategy for Ghost Fashion and Finery London, covering both Technical and Content-focused deliverables, as well as reporting and insights.

This is a hands-on role reporting into the Chief Digital Officer. Onsite, you will have a Senior SEO Manager to consult with when needed.

Job responsibilities:

1. Execute and deliver SEO strategies
2. Manage SEO for Shopify, including handling 404 pages and redirects
3. Perform on-page and off-page optimisation: keyword research, competitor analysis, optimizing title tags, meta descriptions, and content
4. Collaborate with the Marketing Team and Content Writer to implement SEO strategies
5. Monitor Google updates and algorithm changes
6. Research and recommend SEO updates for existing ecommerce content
7. Utilize SEO tools such as Semrush and Google Search Console
8. Manage link-building campaigns
9. Conduct technical audits to identify crawl issues and improve site speed
10. Optimize Shopify website architecture, including robots.txt, meta tags, and canonical tags to prevent duplicate content and enhance crawl efficiency
11. Optimize meta descriptions, titles, headings (H1-H3), and image alt texts

Qualifications/Skillsets:

• Marketing or business-related degree
• Minimum of 2 years SEO experience, preferably within an agency or retail, with a focus on fashion retail
• Strong technical SEO knowledge
• At least 2 years experience in content and keyword strategy development and execution
• Experience with GA4, GSC, Semrush, Ahrefs, and other SEO tools
• Strong analytical skills and proficiency in Excel

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Analysis and Marketing

Industry

• Retail