SEO & CRO manager

LoyaltyLion; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Life insurance from day 1

Perks at Work discounts

Charity giving scheme

Optional pension salary sacrifice

Flexible working – core hours 10-4

Hybrid working – 2 days in Farringdon

4.30pm finish on Friday

Quarterly team socials

MacBook & setup equipment

£200 work from home allowance

Claude subscription

Learning & Development budget

Bi-annual Performance Reviews

Gift vouchers for recognition

25 days holiday + bank holidays

Additional holiday +1 day per year up

Christmas leave booster

Work from anywhere policy

Choice of wellbeing budget or private/

Cycle to work scheme

Employee Assistance Programme

Enhanced parental leave

Nursery scheme

Family forming leave

Job summary

LoyaltyLion seeks a Demand Generation Manager to drive website performance and conversion for ecommerce brands. You’ll own content, SEO, CRO, and script-based assets to attract and convert potential customers, supporting the Demand Director.

You’ll work with Brand and Demand teams to build pages and experiences that meet brand guidelines, test ideas, optimise user journeys, and craft paid campaign messaging. Hybrid role; 2 days in Farringdon.

Qualifications

• Create SEO content and copy
• Manage existing content pages
• Develop articles and blog content
• Coordinate with external freelancers on SEO audits
• Improve site UX through research and optimisation
• Run CRO experiments and A/B tests
• Build landing pages for paid campaigns
• Develop ad messaging and scripts
• Coordinate external video editing resources

Responsibilities

• Experience in an in-house performance marketing environment
• Excellent copywriting skills for direct response and long-form content
• Experience across UX research and user testing
• Background in digital content and website management
• Experience with script development and ad campaign materials
• SEO and content marketing experience

Skills

Copywriting

UX research

Content management

SEO & content marketing

Ad campaigns & scripts

Tools

SEO audits

Job description

LoyaltyLion is the leading loyalty and engagement platform trusted by thousands of ecommerce brands worldwide.
It’s been an incredible few years for LoyaltyLion. We’ve closed $22m in funding; built out our Leadership team; achieved spots in both the Deloitte Fast 50 and the FT1000 and at the start of this year we were named no.1 in loyalty management worldwide by G2 and voted the 8th best software company in the UK.
We’re already the No.1 loyalty platform worldwide (G2) and trusted by more $10m+ brands on Shopify than any other loyalty specialist (including brands with over $1b), meaning we're uniquely well placed to deliver value to our Partners and increase revenue growth from this channel.
The Demand Generation Manager has one clear priority, use the LoyaltyLion website to reach and convert more brands. The role plays a crucial part across our inbound efforts, supporting the Demand Director across all areas of content development from creative scripts to website content, and site optimisation initiatives covering both SEO and CRO to grow our visibility and experience for potential customers.
This role helps the Demand team work closely and collaboratively with the Brand team to ensure the site meets brand guidelines, TOV, leverages key messaging and supports demand metrics. This role is the demand team’s champion of the website, working to build new pages, experiences and experiments with other members of the team with the goal of reaching more potential customers and converting them.

Responsibilities

• Experience working in an in-house performance marketing environment
• Excellent copy writing skills across both direct response and long-form content
• Experience across UX and user research
• Background working across digital content and website management
• Experience working with script development and ad campaign materials
• Experience across SEO and content marketing

Requirements

• Content & SEO
  • Creation of SEO content and copy
  • Management of existing content pages
  • Development of articles and blog content
  • Working with external freelancers across SEO technical audits where needed
• Optimisation and CRO
  • Website user experience research and optimisation
  • Develop, improve and optimise site user journey
  • CRO and A/B testing experiments
• Messaging and experience
  • Development of landing pages for paid media campaigns
  • Development of ad campaign messaging and scripts
  • Managing external video editor resources

• Life insurance from day 1
• Access to comprehensive discounts through Perks at Work
• Charity giving scheme
• Optional pension salary sacrifice scheme
• Flexible working – core hours between 10-4
• Hybrid working with 2 days in our Farringdon Office
• 4.30pm finish on Friday
• Quarterly team and company-wide socials
• Apple MacBook and all the equipment you need to be set up for success
• £200 work from home allowance
• Claude subscription
• Generous Learning & Development budget
• Bi-annual Performance Reviews with clear progression frameworks in place across every team
• Earn gift vouchers by getting recognised for your great work every day by your colleagues
• 25 days holiday per year + bank holidays
• One additional day of holiday for each year of service, up to 5 years
• Christmas annual leave booster
• Work from anywhere policy
• The choice of two of the following: wellbeing budget, private medical insurance through Vitality, or private dental insurance
• Cycle to work scheme
• Employee Assistance Programme
• Enhanced parental leave
• Workplace nursery scheme
• Family forming leave policy