SEO Copywriter

Wren Kitchens; Barton-upon-Humber; On-site; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Life Assurance after 2 years' service

Benenden health after 1 year

EE discount

Staff discount after 1 year

Eye Care Vouchers

Refer a Friend Scheme

Free onsite parking and gym

Subsidised canteens on site

Job summary

Wren Kitchens is seeking an SEO Copywriter to join our Marketing Department in the UK. You will craft clear, accurate content that performs in search, supports AI discoverability and helps customers decide with confidence.

You’ll research topics, optimize pages, and maintain Wren’s voice across website, blogs and PR, while collaborating with SEO, Content and PR teams. The role requires 4+ years of SEO writing experience, strong writing and editing skills, and proficiency with industry tools.

Qualifications

• 4+ years of experience writing SEO content for in-house, agency, or freelance work.
• Proven success improving organic traffic, engagement and conversions.
• Strong knowledge of on-page SEO, search intent and content optimisation.
• Excellent writing, grammar and attention to detail.
• Experience researching and simplifying complex topics; updating content with SEO data.

Responsibilities

• Create clear, engaging content across website, blogs, buying guides and PR.
• Research topics from briefs to produce well-sourced content.
• Apply on-page SEO best practices including metadata and internal linking.
• Write in Wren's tone and adapt style by channel.
• Produce content reflecting expertise, authority and customer need.
• Self-edit for clarity, accuracy and readability.
• Update existing content to maintain accuracy and performance.
• Create content that performs on traditional and AI search platforms.
• Collaborate with Content, SEO, PR and Marketing teams to publish.

Skills

SEO copywriting

Content optimization

Research skills

Attention to detail

Excellent writing

Tools

Ahrefs

Semrush

Google Search Console

Job description

About The Role

We are looking for an SEO Copywriter to join our growing Marketing Department. This role is ideal for strong writers who can create clear, accurate and engaging content that performs well in search, supports AI discoverability and helps customers make confident decisions.

What Wren Offer:

• Life Assurance after 2 years' service
• Access to Benenden health and discount platform after 1 years of continuous service
• EE discount
• Staff discount on purchasing a kitchen/bedroom after 1 year of continuous service
• Eye Care Vouchers
• Refer a Friend Scheme
• Free onsite parking and gym
• Subsidised canteens on site

Main Responsibilities

• Create clear, engaging and accurate content across Wren’s website, blogs, buying guides, customer stories and PR activity.
• Research topics thoroughly and work from briefs to produce well-sourced, useful content.
• Apply on-page SEO best practice, including search intent, headings, metadata, internal linking and natural keyword use.
• Write consistently in Wren’s tone of voice, adapting style by channel while keeping the brand clear and consistent.
• Produce trustworthy content that reflects expertise, authority and customer need.
• Self-edit to a high standard for clarity, accuracy, grammar and readability.
• Update and improve existing content to maintain accuracy, relevance and search performance.
• Write content that supports visibility across traditional search and emerging AI search platforms.
• Work closely with the Content, SEO, PR and wider Marketing teams to plan, create and publish content

You must comply with all Health & Safety policies, procedures, and responsibilities outlined within the Integrated Management System

About You

• 4+ years' experience writing SEO content (in-house, agency or freelance).
• Proven success improving organic traffic, engagement and conversions.
• Strong knowledge of on-page SEO, search intent and content optimisation.
• Excellent writing, grammar and attention to detail.
• Skilled at researching and simplifying complex topics.
• Experience updating content using SEO data and trends.
• Proficient with Ahrefs, Semrush and Google Search Console.
• Understanding of AI search and its impact on content discovery.

About The Company

Wren Kitchens are not only passionate about kitchens, we are passionate about our people! We have achieved incredible milestones over the years; opening over 100 showrooms, and winning multiple awards including the UK’s Number 1 place to work! This is thanks to our team, the Wren family, who have inspired us to push limits and make a difference. With our exponential growth, we are looking for incredible individuals to join us and continue our success story!