SEO Copywriter

You Platforms (Leeds) Ltd; Leeds; On-site; GBP 30,000 - 40,000; Full time

Job summary

A regional publishing company in Leeds is seeking an SEO copywriter to create high-quality content across various platforms. The role involves applying EEAT principles in writing editorial and commercial pieces aimed at engaging audiences and improving search performance. Ideal candidates will have strong writing skills and a keen understanding of digital content creation. Apply with your CV and examples of your published work. This is a full-time position with competitive compensation.

Qualifications

• Experience creating digital content that is well-structured and search-aware.
• Ability to demonstrate EEAT principles in writing.
• Knowledge of improving content for organic search performance.

Responsibilities

• Write editorial and commercial content for publishing brands.
• Create search-led content designed to rank in search engines.
• Apply EEAT principles in planning and drafting content.

Skills

Strong writing ability

SEO content creation

Understanding of EEAT principles

Editing skills

WordPress knowledge

Job description

SEO copywriter

We’re looking for a copywriter to join our team in Leeds. This full‑time role will involve creating SEO content, editorial features and branded campaigns across Leeds-List, Yorkshire-List and Manchester-List.

You Platforms is a regional publishing and content business with trusted local audiences across the North. Our readers come to us for ideas, inspiration and useful recommendations, and our clients rely on us to create content that performs without compromising editorial quality.

This role is for a writer who understands how to create content with strong EEAT baked in from the start — content that demonstrates genuine experience, clear expertise, trustworthy sourcing, useful structure and a strong sense of audience purpose.

You’ll be expected to create content that is not only engaging and commercially effective, but also credible, accurate, helpful and built to perform well in search over the long term. That means understanding how to strengthen articles through original insight, evidence, local knowledge, transparent sourcing, strong information gain and clear editorial standards.

As a copywriter, you’ll work across editorial, search‑led content and branded campaigns, producing work that readers actively value and that brands are proud to appear alongside.

What we’re looking for in a copywriter

A strong writer with experience creating digital content that is useful, well‑structured and search‑aware

A clear understanding of EEAT principles and how to apply them in editorial, commercial and search‑led content

The ability to write content that shows evidence of expertise, first‑hand understanding, credible sourcing and genuine value to the reader

Experience improving or creating content designed to perform in organic search without resorting to clickbait, filler or thin SEO copy

Strong editing instincts, including the ability to improve clarity, trust, originality and usefulness

Confidence writing across different formats, including features, landing pages, newsletters, commercial content and campaign copy

Good working knowledge of WordPress and modern SEO content best practice

What you’ll be doing as a copywriter

Writing editorial and commercial content for our owned publishing brands

Creating search‑led content designed to rank because it is genuinely useful, well‑evidenced and better than competing pages

Applying EEAT principles to content planning, drafting and editing

Strengthening content through better sourcing, clearer structure, stronger reader value and more original insight

Working with the wider team to produce branded content that meets both campaign objectives and editorial standards

Reviewing existing content and identifying ways to improve trust, clarity, authority and search performance

What to expect in the application process

We want to see evidence that you can create content with EEAT built in, not just talk about it.

As part of the application process, shortlisted candidates will be expected to demonstrate how they approach accuracy, sourcing, originality, audience value and search performance in their work.

That may include sharing examples of published content, explaining the thinking behind pieces you’ve created, and completing a short writing or editing task designed to show how you would improve a page for trust, usefulness and organic performance.

Apply now

To apply, send your CV, examples of relevant published work, and a short note explaining your experience creating content that demonstrates strong EEAT principles. Email: [e-mail]

Additional information

Generative AI notice: you may use AI, but be mindful that your application might end up exactly the same as everyone else that uses AI. We believe in original content and talent, and that’s what we’re looking for here.

Speculative applications from representatives, recruiters or other third parties that aren’t direct applicants aren’t accepted.

You Platforms does not enter into contract with any party not on our preferred supplier list.