SEO Content Writer

Remarkable Group; Greater London; On-site; GBP 30,000 - 60,000; Full time

Job summary

Join a forward-thinking company as an SEO Consultant, where your expertise in search engine optimization and content creation will drive the success of client websites. This role involves analyzing search intent, producing high-quality SEO-led content, and utilizing tools like Google Analytics and Sitecore to enhance online visibility. You'll collaborate with a dynamic team to implement innovative strategies that ensure clients thrive in the digital landscape. If you're passionate about SEO and eager to make a significant impact, this position offers an exciting opportunity to shape the future of customer engagement.

Qualifications

• 3+ years of SEO experience with a focus on content writing and optimization.
• Strong understanding of Google algorithms and SEO best practices.

Responsibilities

• Drive organic search performance and optimize client websites.
• Conduct SEO copywriting and develop content plans based on analysis.

Skills

Search Engine Optimisation

SEO-led content writing

Google Analytics

Google Search Console

Attention to detail

Content Management Systems

Ability to work under pressure

Education

Degree in English, Media Studies, Communications Studies, or Journalism

Tools

Sitecore

Google Trends

keyword tools

Job description

We are Remarkable - a leader in digital transformation, helping businesses create cutting-edge customer experiences through platforms like Sitecore, Optimizely, and Microsoft CRM. We specialize in using data-driven strategies and innovative technology to shape the future of customer engagement. With a focus on cloud, commerce, and scalable solutions, Remarkable Group partners with organizations to bring personalized digital experiences to life. If you're passionate about helping brands grow and thrive in a dynamic digital landscape, this is a place where you can make an impact!

Key Responsibilities and Accountabilities

As an SEO Consultant at Remarkable, your key responsibility will be to drive the performance of our client’s websites in organic search. In addition to an understanding of technical SEO and outreach, you will have a particular passion for SEO-led content writing and be responsible for writing, editing, proofreading, and optimizing all online content for a broad range of websites, with a strong focus on the following sectors:

• Home and Garden
• Travel
• Tech

This includes conducting and implementing SEO copywriting for onsite optimization (metadata, H1, basic on-page copy changes), as well as the writing of inspiration/thought leadership content.

You will be able to identify new and relevant content opportunities that will drive visibility and performance in organic search using a range of SEO tools and translate these into content plans that you will be ultimately responsible for executing.

You will also be able to measure the success of the content you write and share in line with the client’s KPIs.

Key Responsibilities:

• Analyse search intent to identify content requirements and opportunities.
• Review competitor content to understand how to effectively compete in SERPs.
• Produce content plans based on identified requirements.
• Take ownership of writing content in line with content plans.
• Become the 'Company Champion’ of our preferred Content Management System (Sitecore) and upload your content via the CMS.
• Create outreach plans to drive valuable links from relevant, high authority domains.
• Analyse and report on the impact of your work in organic search.
• Collaborate with other members of the SEO team to identify further opportunities to drive the performance of our client’s websites, in line with our ‘high performance guaranteed’ philosophy.
• Support with site migrations when a client website moves from one CMS or platform to another, ensuring all potential content migration risks are identified and managed.
• Keep up to speed with industry innovations and trends.

Technical Skills

• Sound general knowledge of Search Engine Optimisation.
• Understanding of Google algorithms and how they can impact SEO.
• Best practice in SEO and what techniques to avoid (black hat).
• Understanding of schema markup and its role in highlighting content to search engines.
• Experience of using Google Analytics, Google Trends, and keyword tools.
• Experience of using Google Search Console.
• Attention to detail with excellent spelling, grammar, and punctuation and a good understanding of writing online.
• Ability to work under pressure to tight deadlines.
• Good understanding and experience using Content Management Systems.

Desirable:

• Sitecore CMS experience would be considered an advantage but is not essential.
• Experience of working in the Tech, Travel, Home & Garden industries.
• Experience of sharing content and link building.

Qualifications/Training

• Minimum 3+ years’ experience in SEO.
• Degree or equivalent qualification in English, Media Studies, Communications Studies, or Journalism.
• Experience within conventional copywriting or journalism, preferably within a digital media or editorial environment would be acceptable.