SEO Content Writer

The AA; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

The AA seeks an SEO Content Writer to create customer-focused web content. This full-time role combines automotive knowledge with strong writing skills to produce engaging digital content, optimize existing materials, and collaborate across teams. Benefits include generous leave, insurance discounts, and a pension scheme.

Benefits

25 days annual leave plus bank holidays

Worksave pension scheme with up to 7% employer contribution

Free AA breakdown membership from Day 1

Employee discount scheme

Qualifications

• Experience in automotive copywriting or editing.
• Knowledge of consumer trends in the automotive sector.
• Experience in UX copywriting for ecommerce.

Responsibilities

• Manage and publish Roadside and Driving Advice web content.
• Create SEO-optimized landing pages and editorial articles.
• Collaborate with internal teams on content strategy.

Skills

Excellent writing skills

Digital content marketing

SEO knowledge

Project management

Tools

CMS systems

HTML

Job description

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Company Description/ Business Unit

Company Description/ Business Unit

Location: London – Hybrid – Three Days In Office

Employment Type: Full-Time/PermanentSalary: Competitive Salary and up-to 10% Bonus

Hours: Monday-Friday

Think the AA is just about roadside assistance? Think again!

As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered. Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team. Ready to join us?

This is the job

As a seasoned copywriter, editor, or content producer with automotive experience, you'll set the standard for high-quality, customer-focused web content. Your keen eye for detail will ensure our content is engaging, on-brand, and free from errors. You'll simplify technical information and make our services compelling, always keeping our customers in mind.

In this role, you'll write and edit content for key P&Ls, including landing pages and editorial articles. Your UX copywriting skills will help create transactional content that converts and is optimised for SEO. You'll also produce editorial pieces on automotive news, driver advice, and evergreen guides to support our customers.

You'll be responsible for building pages and updating content directly in a CMS, requiring a detail-oriented approach and experience in web publishing.

Day-to-day, you'll collaborate with internal teams such as SEO, PR, Developers, and Product to plan and deliver content strategies. You'll create content roadmaps, integrate new page templates, and get content approved by stakeholders. Your experience in the automotive market and ability to build effective relationships will be crucial.

What will I be doing?

• Managing and publish all Roadside and Driving Advice website content, including updates and new content creation
• Updating existing web content on the CMS, such as SEO and Metadata updates, and blog campaign pages
• Creating landing page content using UX copywriting principles to describe product features, breakdown cover USPs, and AA services, ensuring SEO value and conversion
• Collaborating with design teams to create user-focused copy and seamless customer journeys
• Writing editorial articles on driver advice and evergreen guides to support online service and product purchases
• Ensuring content aligns with our brand, tone of voice, and content strategy.
• Optimising content for SEO by working closely with SEO teams and applying SEO principles
• Overseeing the editorial process to deliver high-quality content efficiently.
• Supporting off-site SEO activities with content creation and ideation, working with SEO, PR teams, and external agencies
• Refreshing and create content to ensure it is accurate, helpful, and supports customer intent and SEO profile
  
  

What do I need?

• Experience as a copywriter or editor in the automotive sector
• Understanding of consumer needs and trends in the automotive industry
• Excellent writing skills to produce engaging editorial copy quickly
• Experience in creating revenue-driving ecommerce content using UX copywriting principles, familiar with user journeys, wireframes, and transactional content
• Knowledge of SEO best practices for content creation
• Experience using CMS systems for content publication and comfortable with HTML
• Ability to tackle briefs and follow brand guidelines, copy decks, and style guides
• Strong grounding in digital content marketing and experience working with PR, Brand, and Compliance teams to get content approved
  
  

Additional information

Benefits

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
  
  

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.

We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Motor Vehicle Manufacturing, Financial Services, and Insurance

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