SEO Manager/Consultant (at a top B2B comms agency)

Got The T-Shirt; Greater London; Hybrid; GBP 42,000 - 48,000; Full time

Benefits offered by this job

Private healthcare cashplan

Flexible working

Monthly wellbeing payments

Training and development

Job summary

Got The T‑Shirt, a fast-growing B2B communications agency, is seeking an SEO Account Manager to own the SEO and AI search strategy for clients across technology, engineering, business services and social impact. Location: London or Leeds (hybrid).

You’ll lead keyword research, audits, content guidance, and client reporting, collaborating with PR and content teams to drive measurable visibility, traffic and conversions.

Qualifications

• 3–5 years of hands-on SEO experience with measurable results.
• Experience improving visibility in AI-powered search.
• Strong technical SEO, on-page, content strategy, and off-page authority.

Responsibilities

• Define and deliver SEO and AI search strategies with goals, budgets, KPIs.
• Lead keyword, intent and competitor research; conduct technical audits.
• Improve client CMS content, metadata, headings, and internal links.
• Collaborate with content and accounts on search-led content and coverage.
• Track AI visibility and report on visibility, traffic and conversions.
• Support senior team on profitability, scope and resourcing.
• Stay ahead of developments and shape agency search offering.

Skills

SEO experience

AI search

Technical SEO

Content strategy

GA4

Looker Studio

Screaming Frog

SEMrush

Ahrefs

Moz

Writing

Presenting

Project management

Tools

Screaming Frog

Looker Studio

SEMrush

Ahrefs

Moz

Job description

B2B SEO Account Manager / Consultant: build the SEO and AI search function for an award-winning B2B comms agency where search, PR, and content work together.

Location - London or Leeds (hybrid)

Salary - £42,000 – £48,000 (DOE and location)

Type – Permanent

About the role

We’re working with an award-winning, fast-growing B2B communications agency whose clients range from global businesses to ambitious scale-ups across technology, engineering, business services and social impact. They don’t keep SEO in a box: search sits alongside PR, content and social, all pulling in the same direction. As the go-to search lead for a portfolio of clients, you’ll own SEO and AI search, setting the strategy, getting hands‑on with delivery and proving impact in the numbers that matter. With AI changing how B2B buyers find and evaluate businesses, you’ll help shape what the agency’s search offering becomes.

What you’ll do

• Build and deliver SEO and AI search strategies tied to each client’s business goals, with clear priorities, timings, budgets and KPIs
• Lead keyword, intent and competitor research, and run technical audits across crawling, indexing, site architecture and structured data
• Get hands‑on in client CMSs improving content, metadata, headings and internal links, and brief developers on bigger changes (then check they’ve been done properly)
• Work with content leads and client account leads on search‑led content, expert commentary and earned coverage that builds authority
• Track and improve how clients show up in AI‑generated answers, from brand mentions to citations
• Be the confident day‑to‑day client lead, presenting recommendations and reporting on visibility, qualified traffic and conversions
• Support the senior team on account profitability, scope and resourcing, and spot opportunities to grow accounts
• Stay ahead of SEO and AI search developments, share what you learn and help shape the agency’s own search offering

What you’ll bring to the table

Experience & background

• 3 – 5 years of hands‑on SEO experience, with results you can point to
• Experience improving or evaluating visibility in AI‑powered search
• Strong knowledge of technical SEO, on‑page, content strategy and off‑page authority building, and how they fit with PR, content, paid, social and CRO
• Confident with GA4, Search Console, Screaming Frog, Looker Studio dashboards and Semrush, Ahrefs, Moz or similar
• Familiar with AI visibility tools like Peec AI, Profound or similar, and an understanding about what they can and can’t tell you
• Solid account and project management. You can juggle priorities, deadlines, scope and client expectations
• A strong writer and confident presenter who turns complex analysis into persuasive recommendations clients act on

Mindset & approach

• Outcome‑focused. You care about leads and conversions, not rankings or traffic in isolation
• Evidence‑led, and clear about what the data does, and doesn’t, say
• Curious about how B2B buyers search, and how AI can make the work smarter without cutting corners on accuracy
• Organised and self‑driven. You prioritise the work that makes a difference and take ownership of it
• A natural collaborator who works well across disciplines and is great to work with
• Entrepreneurial and proactive mindset, looking at how you can improve output and process beyond doing the day‑to‑day

Bonus points

• Agency experience juggling multiple clients
• B2B experience, especially in technology, engineering, business services or social impact
• Experience on integrated campaigns with PR and content teams, and an understanding of PR as a driver of SEO and AI visibility
• International SEO, site migrations, redesigns or new site launches
• A working knowledge of paid search, like Google Ads

Why join?

Real scope to shape the agency’s SEO and AI search offering

PR, content and digital specialists who already see search as part of the bigger picture

An award‑winning, fast‑growing agency with an exceptional team

Global businesses and fast‑growing brands doing interesting things in B2B

Get ahead in AI search, with room to test, learn and lead the thinking

Strong benefits: private healthcare cashplan, flexible working, monthly wellbeing payments and outstanding training and development

This isn’t for you if

• You measure success in rankings alone
• You’d rather hand off recommendations than see them implemented
• You enjoy working in a silo. This role requires working with multiple client teams

Fancy it?

If you know that great search in B2B comes from great content, credible PR and solid technical foundations working together, this is the role for you. We’re looking for SEO specialists who are hands‑on, commercially minded and excited about where AI search is heading.

Strategic thinkers with a technical head, client‑facing confidence and the drive to prove impact where it counts. That’s who we want to speak to.