Search Engine Optimization Manager

Forward Role Recruitment; York and North Yorkshire; On-site; GBP 54,000 - 66,000; Full time

Job summary

Forward Role Recruitment is looking for an SEO professional in York to reshape the role towards generative search in a fast-growing international ecommerce business. You will be responsible for LLM visibility, optimizing a large product catalog for AI, and technical SEO collaboration with engineering. This role offers the chance to lead in an exciting transformation driven by the latest advancements in AI. Join a team that values progression and innovation.

Qualifications

• Experience running serious SEO programs in ecommerce or high-volume environments.
• Strong technical background and excitement about AI's impact on search.

Responsibilities

• Own LLM visibility and AI discovery strategies.
• Optimize product data for AI shopping agents.
• Deliver technical SEO in collaboration with engineering.

Skills

SEO strategy

Generative search optimization

Technical SEO

Cross-functional collaboration

Job description

Salary up to £60k

3 days in York office

About the Business

This is a well-established, fast-growing international ecommerce business with over 60,000 products and a customer base that spans the globe. Operating across multiple international markets with distribution infrastructure across Europe, the business has built genuine scale and is continuing to grow at pace.

Recent financial performance has been exceptional. The business has delivered 30% revenue growth year on year, with both UK and international sales performing strongly. Momentum is building across every market and the investment strategy is working. This is a business on the up, with the commercial ambition and operational infrastructure to match.

Technology sits at the heart of how they operate and how they plan to grow. AI-driven tooling is already embedded across the business, and organic search is considered a core strategic channel, not an afterthought.

The Role

This position exists for the best possible reason: the person who held it has just been promoted to Head of Organic! Rather than replace the role like for like, the business has taken the opportunity to reshape it around where search is genuinely heading!

Generative Engine Optimisation now sits at the core of this remit alongside traditional SEO. This is a 450-person global business and they are investing seriously into getting ahead of the AI search shift, not reacting to it after the fact.

What You Will Own

• LLM visibility and AI discovery, including brand presence in generative search, AI-cited content and share of AI recommendations
• Agentic commerce optimisation, structuring product data for AI shopping agents and the next generation of ecommerce discovery
• Organic performance across a large, complex product catalogue spanning multiple markets
• Technical SEO delivery in partnership with a strong engineering team
• Content and knowledge strategy built for both traditional search and AI platforms
• Cross-functional collaboration across marketing, content, merchandising and engineering

The Team

The performance function has been built with real intent. The Head of Performance joined from agency side within the last year and has already grown his team significantly. A subsequent exec hire has also hit the ground running. Progression here is fast and it is evidenced from day one, as this vacancy itself demonstrates.

Who We Are Looking For

You have built and run serious SEO programmes, ideally within ecommerce or a high-volume environment. Your technical grounding is solid. Above all, you are genuinely excited by what LLMs are doing to search and you want to be somewhere that gives you the backing and the space to lead on it.