Senior Yield Planner: Data-Driven Media Strategy

Comcast; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Bonuses and commissions

Job summary

Comcast is seeking a Senior Yield Planner in London to bridge Sales and Supply, turning data into actionable media plans and optimization strategies. The role focuses on maximizing revenue across global video inventory while meeting partner needs.

You will create media plans, forecast inventory, and monitor performance to protect margins. The position emphasizes analytics, cross-functional collaboration, and coaching junior team members.

Qualifications

• A solid understanding of programmatic video, header bidding, and SSP mechanics.
• Strong analytics and data storytelling for commercial teams.
• Excellent written and verbal English communication.

Responsibilities

• Media planning and inventory forecasting for RFP responses.
• Monitor performance across campaigns to optimize yield and margins.
• Build automated dashboards and analyze KPIs like Fill Rate and eCPM.
• Collaborate on cross-functional projects and mentor junior staff.
• Support Sales with strategic insights and process improvements.

Skills

Programmatic expertise

Analytical rigor

Strategic mindset

Communication

Detail-oriented

Industry experience

Education

Bachelor's degree

Tools

Looker

Excel

Job description

Comcast is seeking a Senior Yield Planner in London to bridge Sales and Supply, turning data into actionable media plans and optimization strategies. The role focuses on maximizing revenue across global video inventory while meeting partner needs.

You will create media plans, forecast inventory, and monitor performance to protect margins. The position emphasizes analytics, cross-functional collaboration, and coaching junior team members.