Senior Yield Planner - FreeWheel

Comcast; City of Westminster; On-site; GBP 65,000 - 95,000; Full time

Job summary

Comcast is seeking a Senior Yield Planner in the United Kingdom to bridge data-driven strategy with commercial execution for global video inventory optimization. You will turn complex data into actionable media plans and optimization strategies, coordinating between Sales and Supply to maximize revenue and margins.

You will develop media plans for RFPs, monitor performance across multiple programmatic channels, and build Looker/Excel dashboards to reveal KPIs.

Qualifications

• Bachelor's degree in a related field.
• Several years of hands-on yield management, ad operations, or programmatic advertising experience.
• Strong English communication and cross-functional collaboration.

Responsibilities

• Create media plans and inventory forecasts for RFPs.
• Monitor performance across DIO, PG/PGP, PMPs, Open Exchange; set pricing floors.
• Build automated dashboards in Looker and Excel to track KPIs like Fill Rate and eCPM.
• Lead cross-functional projects and share insights with Sales and Supply teams.
• Coach junior team members and drive process improvements.

Skills

Programmatic video

Analytical thinking

Cross-functional

Strategic storytelling

English communication

Education

Bachelor's Degree

Tools

Looker

Excel

Job description

As a Senior Yield Planner, you will be at the intersection of data-driven strategy and commercial execution. This role is critical in ensuring that our global video inventory is utilized efficiently to drive maximum revenue for our publishers while meeting the specific needs of our demand partners. You will act as the strategic link between our Sales and Supply teams, turning complex data into actionable media plans and optimization strategies.

• Media Planning & Sales Support: Create comprehensive media plans and inventory forecasts in response to Requests for Proposals (RFPs). You will ensure that proposed campaigns are feasible, profitable, and aligned with available video inventory.
• Revenue & Margin Optimization: Monitor daily performance across various campaign types (DIO, Programmatic Guaranteed, Private Marketplaces, and Open Exchange). You will implement pricing floors and throttling strategies to maximize yield and safeguard margins.
• Reporting & Business Intelligence: Build and maintain automated dashboards using Looker and Excel. You will conduct deep-dive analyses on KPIs such as Fill Rate and eCPM (effective Cost Per Mille) to identify growth opportunities.
• Cross-Functional Projects: Contribute to a variety of projects that touch upon numerous disciplines and technical specificities. This role offers the opportunity to engage with various facets of the business, allowing you to adapt strategies and solve unique challenges across diverse departments and markets.
• Team Support: Provide coaching and subject matter expertise to junior team members while contributing to process improvements and operational best practices. We value transparency, agility, and data-backed decision-making. Our team operates on the principle that every data point tells a story about our business health.

Joining us means:

• Working at the forefront of global video advertising technology.
• A collaborative environment where the Yield team is viewed as a strategic partner, not just a support function.
• The chance to manage a global footprint of inventory, providing exposure to diverse markets and ad tech challenges.
• Programmatic Expertise: A solid understanding of the programmatic video landscape, including header bidding, and the mechanics of an SSP.
• Analytical Rigor: Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling) and experience with Business Intelligence tools, specifically Looker.
• Strategic Mindset: The ability to translate raw data into clear, commercial narratives for the Sales team.
• Communication: Excellent written and verbal communication skills in English are mandatory, as you will collaborate with teams across multiple countries daily.
• Detail-Oriented: A methodical approach to troubleshooting delivery issues and optimizing complex auction environments.
• Industry Experience: Several years of hands-on experience in yield management, ad operations, media planning, or a related programmatic advertising role. Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Relevant Work Experience 5-7 Years

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.