Senior Yield Planner - FreeWheel

Comcast International Holdings UK Limited; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

FreeWheel, a Comcast company, is seeking a Senior Yield Planner to turn data into strategic media plans and maximize revenue across video inventory. You will work at the intersection of Sales and Supply, translating complex data into actionable optimization strategies.

The role requires strong programmatic knowledge, Excel/Looker expertise, and the ability to collaborate across multiple countries. Join a team focused on data-backed decision-making and revenue growth.

Qualifications

• Bachelor's Degree preferred; consideration for coursework/experience.
• 5–7 years of relevant work experience in yield management/ad operations.
• Experience with programmatic video, SSPs, and ad tech platforms is a plus.

Responsibilities

• Media planning & inventory forecasting in response to RFPs.
• Monitor performance across campaigns to optimize yield and margins.
• Build and maintain automated dashboards in Looker and Excel for KPIs.
• Lead cross-functional initiatives across teams and markets.
• Coach junior staff and contribute to process improvements.

Skills

Programmatic expertise

Analytical rigor

Strategic mindset

Communication

Detail oriented

Ad operations

Education

Bachelor's Degree

Tools

Looker

Excel

Job description

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary As a Senior Yield Planner, you will be at the intersection of data-driven strategy and commercial execution. This role is critical in ensuring that our global video inventory is utilized efficiently to drive maximum revenue for our publishers while meeting the specific needs of our demand partners. You will act as the strategic link between our Sales and Supply teams, turning complex data into actionable media plans and optimization strategies.

Key Responsibilities

• Media Planning & Sales Support: Create comprehensive media plans and inventory forecasts in response to Requests for Proposals (RFPs). You will ensure that proposed campaigns are feasible, profitable, and aligned with available video inventory.
• Revenue & Margin Optimization: Monitor daily performance across various campaign types (DIO, Programmatic Guaranteed, Private Marketplaces, and Open Exchange). You will implement pricing floors and throttling strategies to maximize yield and safeguard margins.
• Reporting & Business Intelligence: Build and maintain automated dashboards using Looker and Excel. You will conduct deep-dive analyses on KPIs such as Fill Rate and eCPM (effective Cost Per Mille) to identify growth opportunities.
• Cross-Functional Projects: Contribute to a variety of projects that touch upon numerous disciplines and technical specificities. This role offers the opportunity to engage with various facets of the business, allowing you to adapt strategies and solve unique challenges across diverse departments and markets.
• Team Support: Provide coaching and subject matter expertise to junior team members while contributing to process improvements and operational best practices.

Desired Profile

• Programmatic Expertise: A solid understanding of the programmatic video landscape, including header bidding, and the mechanics of an SSP.
• Analytical Rigor: Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling) and experience with Business Intelligence tools, specifically Looker.
• Strategic Mindset: The ability to translate raw data into clear, commercial narratives for the Sales team.
• Communication: Excellent written and verbal communication skills in English are mandatory, as you will collaborate with teams across multiple countries daily.
• Detail-Oriented: A methodical approach to troubleshooting delivery issues and optimizing complex auction environments.
• Industry Experience: Several years of hands‑on experience in yield management, ad operations, media planning, or a related programmatic advertising role.

Why Join Our Team?

We value transparency, agility, and data-backed decision-making. Our team operates on the principle that every data point tells a story about our business health. Joining us means: Working at the forefront of global video advertising technology. A collaborative environment where the Yield team is viewed as a strategic partner, not just a support function. The chance to manage a global footprint of inventory, providing exposure to diverse markets and ad tech challenges.

Benefits

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Equal Opportunity

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. At Comcast , you have the power to connect the world. Your career options are endless as you grow in your career. Explore your future with access to a variety of teams, locations, and resources in an expanding network. You can also explore additional opportunities at our company, NBCUniversal.