Senior Whisky Broker

Alwyn Partners; Greater London; On-site; GBP 70,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary up to £30,000

Comprehensive whisky market training

Modern office in central London

Realistic earnings of £130k+ in Year 1

£180k+ in Year 2

Career progression opportunities

Monthly incentives and team socials

Job summary

Alwyn Partners, a fast-growing London-based investment broker, seeks a Senior Whisky Broker to expand its affluent client base. You will contact high-net-worth individuals and qualified leads, presenting whisky cask investment benefits and guiding them through the initial steps of the process.

This phone-based role rewards performance with a base salary and uncapped commissions, with realistic earnings potential in the £130k+ year 1 and £180k+ year 2 ranges, supported by comprehensive training

Qualifications

• 1+ year telesales or cold calling experience (investment sales preferred).
• Excellent communication and persuasion skills.
• Strong interest in finance, alternative investments, or whisky.
• Ambitious, resilient, and money-motivated mindset.
• Ability to handle objections and work under pressure.
• Professional manner and ethical approach to sales.

Responsibilities

• Make outbound calls to pre-qualified leads and warm prospects
• Clearly and confidently present the benefits of whisky cask investments
• Build rapport and trust with prospective clients
• Book appointments or close first-stage investment deals over the phone
• Maintain accurate CRM records and follow-up pipelines
• Work towards and exceed KPIs and sales targets

Skills

Telesales

Communication

Persuasion

Handling objections

Resilience

Job description

We are a fast-growing alternative investment brokerage based in the heart of London, specialising in the acquisition and management of premium whisky cask investments. With demand for tangible assets rising, whisky casks are emerging as a high-performing, tax-efficient, and globally desirable asset class.

Backed by decades of industry expertise and a strong supplier network, we connect discerning investors with exclusive opportunities in the world’s most prestigious distilleries.

The Role

As a Senior Whisky Broker, you’ll play a pivotal role in expanding our client base. You will be responsible for contacting high-net-worth individuals and qualified leads, introducing them to the unique benefits of whisky cask investment, and guiding them through the initial stages of the process.

This is a phone-based role ideal for confident closers who thrive in a high-energy, performance-driven environment.

Key Responsibilities

• Make outbound calls to pre-qualified leads and warm prospects

• Clearly and confidently present the benefits of whisky cask investments

• Build rapport and trust with prospective clients

• Book appointments or close first-stage investment deals over the phone

• Maintain accurate CRM records and follow-up pipelines

• Work towards and exceed KPIs and sales targets

What We’re Looking For

• 1+ year telesales or cold calling experience (investment sales preferred)

• Excellent communication and persuasion skills

• Strong interest in finance, alternative investments, or whisky

• Ambitious, resilient, and money-motivated mindset

• Ability to handle objections and work under pressure

• Professional manner and ethical approach to sales

What You’ll Get

• Competitive base salary up to £30,000 + uncapped commission structure

• Comprehensive training on the whisky market and sales process

• Modern office in central London with a dynamic sales floor

• Realistic earnings of £130k+ in Year 1, £180k+ in Year 2

• Career progression opportunities into loading roles

• Monthly incentives, team socials, and recognition rewards