Senior Web & Digital Analytics Lead (AI & Bot Insights)

Times Higher Education; Camden Town; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Times Higher Education seeks a Principal Web & Digital Analyst for a 6-month fixed-term contract, blending web analytics with AI-driven insights. The role operates in a hybrid setup (1-2 days in the office) and focuses on moving the jobs platform forward while sharpening bot/AI traffic understanding.

You'll query and model data in Snowflake using SQL, build dbt models, and develop Tableau reporting for multiple teams, guiding the analytics approach and ensuring data quality and clarity across

Qualifications

• Strong, hands-on SQL experience.
• Experience building models in dbt or similar tools.
• Bot, AI crawler or CDN log analysis experience.
• Experience with Snowflake, RudderStack or Tableau.
• Working knowledge of event-level web data, tracking plans and tagging.
• Comfort using AI tools in daily analysis with healthy skepticism.
• Ability to explain findings to senior, non-technical colleagues.
• Self-motivated and proactive in taking initiative.

Responsibilities

• Bring additional firepower to web analytics.
• Drive analytics for the jobs platform move from tracking plan to post-launch reporting.
• Use CDN data to classify human, AI and bot traffic and keep it honest.
• Apply AI tools to analysis with sensible checks on outputs.
• Build Tableau reporting for Marketing, Product, Editorial and Commercial teams.
• Present findings to the senior management team and influence decisions.
• Support the management of dbt models turning raw data into clean tables in Snowflake.
• Document definitions and logic clearly for future teams.

Skills

SQL

dbt models

Bot / AI crawler analysis

Snowflake

RudderStack

Tableau

Event-level web data

AI tools usage

Communication to senior

Proactivity

Tools

Snowflake

RudderStack

Tableau

Job description

Times Higher Education seeks a Principal Web & Digital Analyst for a 6-month fixed-term contract, blending web analytics with AI-driven insights. The role operates in a hybrid setup (1-2 days in the office) and focuses on moving the jobs platform forward while sharpening bot/AI traffic understanding.

You'll query and model data in Snowflake using SQL, build dbt models, and develop Tableau reporting for multiple teams, guiding the analytics approach and ensuring data quality and clarity across