Principal Web & Digital Analyst - Hybrid AI/BI Lead

Times Higher Education; Greater London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Times Higher Education seeks a Principal Web & Digital Analyst for the Business Intelligence team on a six-month fixed-term contract. The role focuses on web analytics, AI traffic analysis, and building data models in Snowflake with dbt, feeding Tableau reporting.

You will classify bot vs human traffic, apply AI tools judiciously, and present insights to senior leadership. The position is hybrid (1–2 days in the office).

Qualifications

• Strong, hands-on SQL capabilities and ability to explain queries.
• Experience building models in dbt or equivalent tool.
• Experience with bot/AI crawlers or CDN log analysis.
• Experience with Snowflake, RudderStack or Tableau.
• Working knowledge of event-level web data, tracking plans and tagging.
• Comfort using AI tools in analysis and scepticism about outputs.
• Ability to explain findings to senior non-technical colleagues.
• Self-motivated with initiative to move tasks forward.

Responsibilities

• Add senior firepower to web analytics.
• Drive analytics for the jobs platform move from plan to post-launch reporting.
• Classify human, AI and bot traffic using CDN data.
• Apply AI tools across analyses with checks on outputs.
• Build Tableau reporting for cross-team understanding to guide decisions.
• Present findings to the senior management team.
• Support management of dbt models turning raw RudderStack data into clean Snowflake tables.
• Document definitions and logic for future teams.

Skills

SQL

dbt models

Bot/AI crawler analysis

Snowflake

RudderStack

Tableau

Web data tracking

AI tools

Communication of findings

Self-motivation

Tools

Snowflake

RudderStack

Tableau

dbt

Job description

Times Higher Education seeks a Principal Web & Digital Analyst for the Business Intelligence team on a six-month fixed-term contract. The role focuses on web analytics, AI traffic analysis, and building data models in Snowflake with dbt, feeding Tableau reporting.

You will classify bot vs human traffic, apply AI tools judiciously, and present insights to senior leadership. The position is hybrid (1–2 days in the office).