Hybrid Digital Analytics Lead – Adobe & Tableau

Nuffield Health; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Nuffield Health in Barbican, London, is seeking a Digital Analyst to own Adobe Analytics data across our digital channels. You’ll turn web and app performance into clear, actionable insights for trading and product teams, using Adobe Target and Tableau to explain what happened, why, and what to do next.

This is a fixed-term contract until end of 2027, 37.5 hours per week, hybrid working. You’ll build reporting, guide decisions with data, and collaborate with stakeholders to improve traffic,

Qualifications

• 4+ years’ experience using Adobe Analytics in a similar digital reporting or insight role.
• Hands-on experience with Adobe Target, including designing and analysing A/B tests.
• Proven track record of driving KPI improvements from opportunities identified, and measuring benefits.
• Experience turning complex data into clear, actionable recommendations for non-technical stakeholders.
• Strong stakeholder management skills, with the confidence to influence decisions through data.
• Comfortable building and maintaining segments, dimensions and reporting structures within Adobe Analytics.

Responsibilities

• Own Nuffield Health’s Adobe Analytics implementation, acting as the go-to expert for the accuracy and quality of our digital data.
• Build and maintain segments, dimensions, calculated metrics and other Adobe Analytics configuration to continuously improve our reporting capability.
• Produce weekly and monthly digital performance reporting for trading stakeholders, translating data into clear, actionable insights rather than raw numbers.
• Use Tableau data, including product and customer detail not available in Adobe Analytics, to build a fuller picture of performance, our product and customer needs.
• Analyse the work delivered by the team and report on its impact, quantifying outcomes against objectives.
• Forecast and prioritise upcoming analytics and reporting work in line with the digital roadmap.
• Report on A/B tests using Adobe Target, making sure results are statistically sound before recommendations are made.
• Partner with trading, product, marketing and technology colleagues to embed evidence-based decision-making across the business.
• Identify opportunities and share findings and recommendations that drive improvements to traffic, conversion, bookings, joiners, customer experience, etc by clearly articulating specific benefits for each opportunity/recommendation

Skills

Adobe Analytics

Adobe Target

Stakeholder management

Data storytelling

A/B testing

Tools

Tableau

Job description

Nuffield Health in Barbican, London, is seeking a Digital Analyst to own Adobe Analytics data across our digital channels. You’ll turn web and app performance into clear, actionable insights for trading and product teams, using Adobe Target and Tableau to explain what happened, why, and what to do next.

This is a fixed-term contract until end of 2027, 37.5 hours per week, hybrid working. You’ll build reporting, guide decisions with data, and collaborate with stakeholders to improve traffic,