Senior Web Content Strategist - Drive Conversion & Impact

Vivobarefoot; West of England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Vivobarefoot in Wrington, Bristol, is seeking a Senior Website Content Manager to own content strategy across Vivobarefoot.com on a hybrid basis. You’ll lead optimisation and execution to boost engagement and conversion.

You’ll partner with brand, UX and development teams, manage SEO, localisation, and data-driven content performance, and drive a high-quality digital experience for a global audience.

Qualifications

• 3–6 years in a web content role for a multinational ecommerce business.
• Proven ownership of website content execution and optimisation.
• Comfortable leading cross-functionally with brand, UX and development teams.
• Experience with Magento/Shopify, Contentsquare and web analytics tools.
• Understanding of UX, conversion optimisation, GEO and localisation.
• German language skills a plus.

Responsibilities

• Own and execute web content strategy across Vivobarefoot.com, ensuring consistency and quality across homepage, landing pages, category pages, product descriptions, blog content and campaign pages.
• Lead content performance reporting in trade meetings and to the wider business, introducing a data-driven approach using Contentsquare, A/B testing and customer insights.
• Project manage all web content initiatives, working closely with brand, UX and development teams to enhance the customer experience and drive conversion.
• Own our SEO agency relationship and ensure best practice is followed across all published content.
• Lead our LLM workstream - easily discoverable content production, structured product data and beyond.
• Define and manage our localisation process to ensure translations are accurate and efficiently executed.
• Partner with the paid media team to deliver web content that improves performance across ecommerce channels.
• Manage and develop the web content team.

Skills

Web content management

SEO

Cross-functional leadership

Analytics

UX understanding

German language (nice to have)

Tools

Magento

Shopify

Contentsquare

Web analytics tools

Job description

Vivobarefoot in Wrington, Bristol, is seeking a Senior Website Content Manager to own content strategy across Vivobarefoot.com on a hybrid basis. You’ll lead optimisation and execution to boost engagement and conversion.

You’ll partner with brand, UX and development teams, manage SEO, localisation, and data-driven content performance, and drive a high-quality digital experience for a global audience.