Senior Website Content Manager

Vivobarefoot; West of England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Vivobarefoot in Wrington, Bristol, is seeking a Senior Website Content Manager to own content strategy across Vivobarefoot.com on a hybrid basis. You’ll lead optimisation and execution to boost engagement and conversion.

You’ll partner with brand, UX and development teams, manage SEO, localisation, and data-driven content performance, and drive a high-quality digital experience for a global audience.

Qualifications

• 3–6 years in a web content role for a multinational ecommerce business.
• Proven ownership of website content execution and optimisation.
• Comfortable leading cross-functionally with brand, UX and development teams.
• Experience with Magento/Shopify, Contentsquare and web analytics tools.
• Understanding of UX, conversion optimisation, GEO and localisation.
• German language skills a plus.

Responsibilities

• Own and execute web content strategy across Vivobarefoot.com, ensuring consistency and quality across homepage, landing pages, category pages, product descriptions, blog content and campaign pages.
• Lead content performance reporting in trade meetings and to the wider business, introducing a data-driven approach using Contentsquare, A/B testing and customer insights.
• Project manage all web content initiatives, working closely with brand, UX and development teams to enhance the customer experience and drive conversion.
• Own our SEO agency relationship and ensure best practice is followed across all published content.
• Lead our LLM workstream - easily discoverable content production, structured product data and beyond.
• Define and manage our localisation process to ensure translations are accurate and efficiently executed.
• Partner with the paid media team to deliver web content that improves performance across ecommerce channels.
• Manage and develop the web content team.

Skills

Web content management

SEO

Cross-functional leadership

Analytics

UX understanding

German language (nice to have)

Tools

Magento

Shopify

Contentsquare

Web analytics tools

Job description

We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we're on a mission to change it.

As our Senior Website Content Manager, you will own how that story comes to life online - leading content strategy, optimisation and execution across Vivobarefoot.com to drive engagement and conversion.

Based in Wrington, Bristol on a hybrid working basis

WHERE YOU'LL PLAY

• Own and execute web content strategy across Vivobarefoot.com, ensuring consistency and quality across homepage, landing pages, category pages, product descriptions, blog content and campaign pages
• Lead content performance reporting in trade meetings and to the wider business, introducing a data-driven approach using Contentsquare, A/B testing and customer insights
• Project manage all web content initiatives, working closely with brand, UX and development teams to enhance the customer experience and drive conversion
• Own our SEO agency relationship and ensure best practice is followed across all published content
• Lead our LLM workstream - easily discoverable content production, structured product data and beyond
• Define and manage our localisation process to ensure translations are accurate and efficiently executed
• Partner with the paid media team to deliver web content that improves performance across ecommerce channels
• Manage and develop the web content team

ALL ABOUT YOU

• 3–6 years in a web content role for a multinational ecommerce business
• Proven ownership of website content execution and optimisation
• Comfortable leading cross-functionally with brand, UX and development teams
• Experience with Magento/Shopify, Contentsquare and web analytics tools
• Understanding of UX, conversion optimisation, GEO and localisation
• German language skills a plus

If you're ready to bring your content expertise to a brand on a mission, we'd love to hear from you.

Salary will be discussed at application stage.

Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.

Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!