Senior UX Researcher

Automobile Association; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the motoring industry is seeking a Senior UX Researcher to enhance the user experience across its digital platforms. In this strategic role, you will lead research projects, mentor junior researchers, and influence design decisions that impact millions of users. Join us to be part of a modernising organisation focused on customer-centric innovations.

Benefits

25 days annual leave plus bank holidays

Worksave pension scheme with up to 7% employer contribution

Free AA breakdown membership

Discounts on AA products

Employee discount scheme

Company funded life assurance

Diverse learning and development opportunities

Employee Assistance Programme and 24/7 remote GP service

Qualifications

• Strong demonstrable experience within User Experience Research.
• Proven ability to manage multiple projects.
• Open to exploring AI tools to enhance research practices.

Responsibilities

• Lead and deliver end-to-end research projects.
• Generate actionable insights through storytelling.
• Drive innovation in research practices.

Skills

User Experience Research

Project Management

Stakeholder Engagement

Mentoring

Unmoderated Testing Tools

Tools

UserTesting

UserZoom

Miro

Jira

Optimal Workshop

Job description

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Senior UX Researcher means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

#LI-Hybrid

This is the job

Our Digital team are on the hunt for a Senior UX Researcher to help shape the future of customer experience across our digital platforms. You’ll lead research initiatives that inform product decisions across multiple value streams, ensuring that user needs are at the heart of everything we do. This is a hands-on, strategic role where your insights will directly influence the design and delivery of services used by millions.

Are you ready for a career where you're always ahead?

What will I be doing?

• Lead and deliver end-to-end research projects across multiple digital products and value streams, applying a range of qualitative and quantitative methods.
• Shape and prioritise the research roadmap in alignment with business goals, insight gaps, and high-impact opportunities.
• Generate and communicate actionable insights through clear, compelling storytelling tailored to diverse audiences and stakeholders.
• Champion user-centred design by embedding research into product development and advocating for customer needs throughout the lifecycle.
• Mentor and support junior researchers, fostering a collaborative and high-performing research culture.
• Drive innovation in research practices, including the use of unmoderated testing tools and exploring AI to enhance research efficiency and impact.

What do I need?

• Strong demonstrable experience within User Experience Research (not UX Design).
• Proven ability to manage multiple projects and switch contexts seamlessly.
• Proficient in unmoderated testing tools such as UserTesting or UserZoom.
• Experience with coaching/mentoring team members and passionate to share knowledge/skills with others.
• Strong Microsoft Office skills particularly in Excel and PowerPoint.
• Experience engaging and influencing stakeholders, with the ability to challenge assumptions, offer alternatives and clarify requirements.
• Open to exploring and adopting AI tools to enhance research practices.
• Experience with tools like Miro, Jira, and Optimal Workshop.
• Familiarity with ethnographic studies, experience mapping, and customer journey mapping.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.