Senior UK Media Planning Lead (Hybrid)

Poltronesofa; Sunderland; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

33 days holidays including bank تعط؟

Car cash allowance

Employee discounts platform

Colleague Discount

Career progression

Enhanced Leave

Employee Assistance Programme

Virtual GP

Salary finance scheme

Pension Scheme

Death in Service

Job summary

Poltronesofa in Sunderland is seeking a Media Planning Manager to lead UK media investment, optimise budget use and drive brand awareness across TV, online and social channels. You will manage Carat, coordinate with Italian teams and deliver an integrated, insight-led media plan.

The role combines strategic planning with hands-on execution, requires strong budgeting, data interpretation and presentation skills, and offers hybrid working with two days in Sunderland.

Qualifications

• UK cross-channel media planning and buying knowledge, including broadcast and digital.
• Strong numeracy, Excel, budget forecasting and ability to interrogate agency plans and delivery data.
• Audience research, reach and frequency planning, local catchment analysis and commercial judgement.
• Understanding of brand tracking, attribution, incrementality and the role of marketing mix modelling.
• Confident agency challenge and clear presentation of recommendations; awareness of brand safety and responsible data use.
• Owning integrated media plans in a UK agency or advertiser role.
• Evidence of managing material budgets, external partners and campaign evaluation that informed decisions.
• Hands-on interpretation of broadcast and digital performance; collaboration with buying or analytics specialists.
• Multi-site retail and geographic testing; econometrics exposure. Relevant qualification or equivalent practical experience; advanced modelling with partners.

Responsibilities

• Integrated planning: translate priorities into audience-led briefs and costed plans.
• Carat management: lead agency planning, buying oversight and reviews.
• Investment control: maintain UK media budget, forecasts and pacing.
• Channel and audience delivery: assess TV, online video, paid social, search, audio and outdoor.
• Measurement framework: agree objectives, baselines and combine data sources.
• Testing and effectiveness: build prioritized test programme with agency and insight partners.
• Joined-up activation: align formats and deadlines with other teams.
• Reporting and optimisation: provide concise recommendations and keep records.
• Measures of success: approved spend, reach, awareness and incremental return.

Skills

Media planning

Budget forecasting

Excel

Data analysis

Audience research

Brand tracking

Agency management

Presentation skills

Site testing

Education

Relevant qualification or equivalent

Tools

Excel

Job description

Poltronesofa in Sunderland is seeking a Media Planning Manager to lead UK media investment, optimise budget use and drive brand awareness across TV, online and social channels. You will manage Carat, coordinate with Italian teams and deliver an integrated, insight-led media plan.

The role combines strategic planning with hands-on execution, requires strong budgeting, data interpretation and presentation skills, and offers hybrid working with two days in Sunderland.