Senior TV Media Planner – Lead Multi-Channel Campaigns

next level - marketing, creative, PR & digital recruitment; West Midlands; Hybrid; GBP 54,000 - 66,000; Full time

Job summary

Independent agency in the West Midlands seeks a Senior Media Planner to own day-to-day media planning and delivery for major international clients with a strong UK presence. Hybrid working is offered.

You’ll lead TV planning and buying, manage large budgets across TV, VOD, programmatic, paid search and paid social, and work with channel specialists to align activity with client objectives. The role requires strong client relationships, data-driven decision making and precise reporting.

Qualifications

• Strong experience in TV advertising planning and buying.
• Broad, multi-channel media knowledge across TV, VOD, programmatic, paid search and paid social.
• Experience managing substantial media budgets and allocating investments.
• Strong analytical skills to interpret data and derive practical recommendations.
• Excellent attention to detail in campaign delivery, reporting and bookings.

Responsibilities

• Lead day-to-day client relationships, advising on media strategy and performance.
• Develop integrated, multi-channel media plans with emphasis on TV.
• Own substantial media budgets across TV, VOD, programmatic, paid search and paid social.
• Lead TV media planning and buying to ensure strategic alignment and efficiency.
• Coordinate channel specialists to deliver cohesive campaigns aligned with client objectives.
• Use audience insights and data analysis to inform channel selection and optimization.
• Oversee campaign reporting and translate data into actionable client insights.
• Maintain visibility of budgets, bookings and purchasing processes, extracting data when needed.
• Lead the annual media audit, review performance, and help set next year targets.

Skills

TV advertising planning and buying

Multi-channel media knowledge

Budget management

Data analysis

Campaign reporting

Client relationship management

Project coordination

Job description

Independent agency in the West Midlands seeks a Senior Media Planner to own day-to-day media planning and delivery for major international clients with a strong UK presence. Hybrid working is offered.

You’ll lead TV planning and buying, manage large budgets across TV, VOD, programmatic, paid search and paid social, and work with channel specialists to align activity with client objectives. The role requires strong client relationships, data-driven decision making and precise reporting.